---
title: B2B Marketing Blog | Event Marketing (4)
description: Event Marketing | BrightBull's blog gives you tips and ideas on B2B Marketing, ranging from inbound marketing, HubSpot Implementations, to step-by-step guides (4)
---

# B2B Marketing Blog

- [Show all](https://www.brightbull.co.uk/blog)
- [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)
- [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing)
- [B2B Event Marketing](https://www.brightbull.co.uk/blog/topic/b2b-event-marketing)
- [B2B Event Sales](https://www.brightbull.co.uk/blog/topic/b2b-event-sales)
- [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing)
- [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices)
- [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to)
- [B2B Publishers](https://www.brightbull.co.uk/blog/topic/b2b-publishers)
- [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media)
- [B2B Websites](https://www.brightbull.co.uk/blog/topic/b2b-websites)
- [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)
- [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing)
- [Design & Branding](https://www.brightbull.co.uk/blog/topic/design-branding)
- [Direct Marketing](https://www.brightbull.co.uk/blog/topic/direct-marketing)
- [Email Marketing](https://www.brightbull.co.uk/blog/topic/email-marketing)
- [Event growth](https://www.brightbull.co.uk/blog/topic/event-growth)
- [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing)
- [HubSpot](https://www.brightbull.co.uk/blog/topic/hubspot)
- [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)
- [Lead Generation](https://www.brightbull.co.uk/blog/topic/lead-generation)
- [Marketing Automation](https://www.brightbull.co.uk/blog/topic/marketing-automation)
- [Marketing Ideas](https://www.brightbull.co.uk/blog/topic/marketing-ideas)
- [Marketing Technology](https://www.brightbull.co.uk/blog/topic/marketing-technology)
- [Marketing Tools](https://www.brightbull.co.uk/blog/topic/marketing-tools)
- [Marketing Trends](https://www.brightbull.co.uk/blog/topic/marketing-trends)
- [Time Management](https://www.brightbull.co.uk/blog/topic/time-management)
- [Virtual Events](https://www.brightbull.co.uk/blog/topic/virtual-events)
- [Webinar Marketing](https://www.brightbull.co.uk/blog/topic/webinar-marketing)

Show allB2B communitiesB2B Content MarketingB2B Event MarketingB2B Event SalesB2B MarketingB2B Marketing Best PracticesB2B Marketing How toB2B PublishersB2B Social MediaB2B WebsitesConference MarketingContent MarketingDesign & BrandingDirect MarketingEmail MarketingEvent growthEvent MarketingHubSpotInbound MarketingLead GenerationMarketing AutomationMarketing IdeasMarketing TechnologyMarketing ToolsMarketing TrendsTime ManagementVirtual EventsWebinar Marketing

## [The biggest obstacle to generating ROI from Events: Lazy Exhibiting [Video]](https://www.brightbull.co.uk/blog/the-biggest-obstacle-to-generating-roi-from-events-lazy-exhibiting-video)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Fri, Jul 03,2015

“Lazy exhibiting” is a term I first encountered when speaking with a senior event professional – and it really resonated due to experiences I had personally, and those I had heard about from peers and clients.

Admittedly this is a RANT, I never do this so this will be the first time.

This is a video I recorded at a show I attended earlier this year. I was so annoyed that I felt compelled to use it as constructive feedback to many exhibitors and to share the frustration many event organisers have at situations like this.

[Continue Reading **](https://www.brightbull.co.uk/blog/the-biggest-obstacle-to-generating-roi-from-events-lazy-exhibiting-video)

[** 4 Comments](https://www.brightbull.co.uk/blog/the-biggest-obstacle-to-generating-roi-from-events-lazy-exhibiting-video#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Lead Generation](https://www.brightbull.co.uk/blog/topic/lead-generation)

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## [The future of social media marketing for event professionals](https://www.brightbull.co.uk/blog/the-future-of-social-media-marketing-for-event-professionals)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Wed, Jun 24,2015

[![The future of social media marketing for event professionals](https://www.brightbull.co.uk/hubfs/How_are_social_media_marketers_changing_their_approach1.png)](https://www.brightbull.co.uk/blog/the-future-of-social-media-marketing-for-event-professionals)

You may have already read my summary of a recent [2015 social media marketing report](https://www.brightbull.co.uk/blog/how-much-time-do-marketers-spend-on-social-media-marketing), which covered the areas of social media that marketers are most comfortable using, the platforms they don’t plan on adopting anytime soon, and the amount of time they are dedicating to their [social media activity](https://www.brightbull.co.uk/blog/35-must-follow-hashtags-in-the-events-industry), among other topics.

So here let’s look ahead – what does the future of social media marketing for events look like?

[Continue Reading **](https://www.brightbull.co.uk/blog/the-future-of-social-media-marketing-for-event-professionals)

[** 0 Comments](https://www.brightbull.co.uk/blog/the-future-of-social-media-marketing-for-event-professionals#comments-listing)

Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)

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## [Our top nine revenue generating events for media publishers](https://www.brightbull.co.uk/blog/our-top-nine-revenue-generating-events-for-media-publishers)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Jun 09,2015

[![Our top nine revenue generating events for media publishers](https://www.brightbull.co.uk/hubfs/Our_top_nine_revenue_generating_events_for_media_publishers.jpg)](https://www.brightbull.co.uk/blog/our-top-nine-revenue-generating-events-for-media-publishers)

So we’ve talked about how media publishers can drive revenues through [monetising website visitors](https://www.brightbull.co.uk/blog/3-ways-of-monetising-website-visitors-and-database-for-media-publishers), and their extensive databases – and now we move onto the hugely profitable channel of events.

If you haven’t dabbled in the events arena previously, now is the time to formulate a strategy. But how should you kick off this new revenue driving endeavour?

We’ve dissected the various types of events you may want to make your own, and factored in the pros and cons for media publishers specifically.

For all terms and purposes I am referring to advertisers as sponsors.

This blog is a part of a media publishing series ‘[Revenue generating tips for media publishers](https://www.brightbull.co.uk/blog/8-revenue-generating-tips-for-media-publishers)’.

[Continue Reading **](https://www.brightbull.co.uk/blog/our-top-nine-revenue-generating-events-for-media-publishers)

[** 0 Comments](https://www.brightbull.co.uk/blog/our-top-nine-revenue-generating-events-for-media-publishers#comments-listing)

Topics: [Marketing Ideas](https://www.brightbull.co.uk/blog/topic/marketing-ideas) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Lead Generation](https://www.brightbull.co.uk/blog/topic/lead-generation) [B2B Publishers](https://www.brightbull.co.uk/blog/topic/b2b-publishers)

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## [Best practices in social media promotion for event professionals](https://www.brightbull.co.uk/blog/best-practices-in-social-media-promotion-for-event-professionals)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Jun 04,2015

[![Best practices in social media promotion for event professionals](https://www.brightbull.co.uk/hubfs/image_2.jpg)](https://www.brightbull.co.uk/blog/best-practices-in-social-media-promotion-for-event-professionals)

I was recently invited to take part in Pickevent’s [Best practices in social media promotion](https://pickevent.com/e/smpromotion) session.

The event was jam-packed full of insights and best practices in social media promotion, and I can’t help but want to share them!

Here are my top eight takeaways from the session, with thanks to [Elvira Hunte](http://www.linkedin.com/pub/elvira-asare-hunte/3/574/1a4), [Randy Nyssen](https://www.linkedin.com/profile/view?id=15476018) and [William Watts](https://www.linkedin.com/in/wilwatts) for being such fantastic fellow panel members. 

[Continue Reading **](https://www.brightbull.co.uk/blog/best-practices-in-social-media-promotion-for-event-professionals)

[** 0 Comments](https://www.brightbull.co.uk/blog/best-practices-in-social-media-promotion-for-event-professionals#comments-listing)

Topics: [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

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## [Email benchmarks in the event industry worth knowing](https://www.brightbull.co.uk/blog/email-benchmarks-in-the-event-industry-worth-knowing)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, May 21,2015

[![Email benchmarks in the event industry worth knowing](https://www.brightbull.co.uk/hubfs/Email_benchmarks_for_the_event_industry.jpg)](https://www.brightbull.co.uk/blog/email-benchmarks-in-the-event-industry-worth-knowing)

Undoubtedly, the most common question I am asked when speaking to event industry leaders is: “**Do you think our open rates and click through rates are above or below the benchmark for the industry?**”

While I haven’t officially surveyed the conference professionals that I know, I have many conversations to draw upon, and in my experience email is still hugely important to event companies. They really care about the results they are getting and [want to know how they measure up](https://www.brightbull.co.uk/blog/b2b-event-planners-do-you-know-your-numbers) to competitors and peers.

Now, when it comes to actual figures, I believe you have to take them with a pinch of salt. Many marketers like to think that they are already taking the right approach, and simply want to be assured of this. In addition, if you were to ask your marketing manager what kind of results they are seeing you will likely induce panic, and cause them to demonstrate only their best performing pieces for fear of criticism. 

But, based on my experiences across the board within the event industry, here are the metrics you should expect to see:

[Continue Reading **](https://www.brightbull.co.uk/blog/email-benchmarks-in-the-event-industry-worth-knowing)

[** 2 Comments](https://www.brightbull.co.uk/blog/email-benchmarks-in-the-event-industry-worth-knowing#comments-listing)

Topics: [Email Marketing](https://www.brightbull.co.uk/blog/topic/email-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

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## [How to drive engagement and excitement at your next event: What about breaking a world record?](https://www.brightbull.co.uk/blog/tip-to-drive-engagement-and-excitement-at-your-next-event-what-about-breaking-a-world-record)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, May 05,2015

[![How to drive engagement and excitement at your next event: What about breaking a world record?](https://www.brightbull.co.uk/hubfs/How_to_drive_engagement_and_excitement_at_your_next_event_What_about_breaking_a_world_record..gif)](https://www.brightbull.co.uk/blog/tip-to-drive-engagement-and-excitement-at-your-next-event-what-about-breaking-a-world-record)

There are many ideas event planners use to stimulate engagement during the event. Some bring comedians, others commission Cirque du Soleil style shows, hire magicians etc... You name it and it has been done, especially in North America where events get additional, hype which I think is pretty cool.

I personally see the value events don't necessarily need to be serious and academic and networky all the time. Well, what if you could [invest your money in something that will actually generate excitement](https://www.brightbull.co.uk/blog/b2b-event-marketing-guide-driving-attendance-sponsorship-sales), buzz, shares, a twitter frenzy, awareness and, more importantly, an everlasting memory of your event?

Try attempting to break a world record title and give yourself the chance to join the likes of Usain Bolt and Richard Branson by being in the Guinness World Records book!

[Continue Reading **](https://www.brightbull.co.uk/blog/tip-to-drive-engagement-and-excitement-at-your-next-event-what-about-breaking-a-world-record)

[** 0 Comments](https://www.brightbull.co.uk/blog/tip-to-drive-engagement-and-excitement-at-your-next-event-what-about-breaking-a-world-record#comments-listing)

Topics: [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

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## [10 tips on how to drive webinar registrations in the events industry](https://www.brightbull.co.uk/blog/10-tips-on-how-to-drive-webinar-registrations-in-the-events-industry)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Wed, Apr 29,2015

[![10 tips on how to drive webinar registrations in the events industry](https://www.brightbull.co.uk/hubfs/10_tips_on_how_to_drive_webinar_registrations_in_the_events_industry.gif)](https://www.brightbull.co.uk/blog/10-tips-on-how-to-drive-webinar-registrations-in-the-events-industry)

So you’ve got a webinar coming up and as yet, no attendees. How do you get your registration numbers to skyrocket?

A webinar is a fantastic (and inexpensive) way of showing off your event hosting skills, and your credibility within the industry of your topic. What most event marketers do to get the increase registrations is blast non-targeted, non-personalised emails to the entirety of their database, which is of course ineffective.

## So here are our top proven techniques to maximise your audience.

[Continue Reading **](https://www.brightbull.co.uk/blog/10-tips-on-how-to-drive-webinar-registrations-in-the-events-industry)

[** 0 Comments](https://www.brightbull.co.uk/blog/10-tips-on-how-to-drive-webinar-registrations-in-the-events-industry#comments-listing)

Topics: [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices) [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to) [Webinar Marketing](https://www.brightbull.co.uk/blog/topic/webinar-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Lead Generation](https://www.brightbull.co.uk/blog/topic/lead-generation)

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## [The state of inbound marketing – and what it means for events](https://www.brightbull.co.uk/blog/the-state-of-inbound-marketing-and-what-it-means-for-events)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Wed, Apr 08,2015

[![The state of inbound marketing – and what it means for events](https://www.brightbull.co.uk/hubfs/The_impact_of_blogging_on_inbound_ROI.gif)](https://www.brightbull.co.uk/blog/the-state-of-inbound-marketing-and-what-it-means-for-events)

Hubspot publishes every year [‘The State of Inbound’](http://offers.hubspot.com/2014-state-of-inbound) report and it is full of fascinating insights, statistics and findings, but just in case you don’t have time to read it yourself, here are the top takeaways in easily digestible summaries. Not only is this a real time saver but we’ve also unearthed what these insights mean for the event industry – and how you can use them to your advantage.

## **1. Budgeting**

As a marketer, you’ll be well aware that the size of your budget depends on and relates to so many different factors it can seem impossible to ensure all of them lead to an increase – but it is achievable. Factors such as the economy, a change in management and a past failure with inbound marketing typically [led to a lower inbound budget being granted ](https://www.brightbull.co.uk/blog/alternative-b2b-marketing-automation-platforms-for-smes-on-a-budget)– however demonstrating success with inbound accessed significantly higher sums of budget.

[Continue Reading **](https://www.brightbull.co.uk/blog/the-state-of-inbound-marketing-and-what-it-means-for-events)

[** 0 Comments](https://www.brightbull.co.uk/blog/the-state-of-inbound-marketing-and-what-it-means-for-events#comments-listing)

Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)

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## [Launching a B2B online community, where to start?](https://www.brightbull.co.uk/blog/launching-a-b2b-online-community-where-to-start)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Fri, Mar 27,2015

[![Launching a B2B online community, where to start?](https://www.brightbull.co.uk/hs-fs/hub/188124/file-2677099285-jpg/LaunchingaB2Bonlinecommunitywheretostart.jpg)](https://www.brightbull.co.uk/blog/launching-a-b2b-online-community-where-to-start)

Great, you’re convinced. You realise that at some point you’re going to have to come around to the idea of an [online community for your event(s) ](https://www.brightbull.co.uk/blog/bid/350037/17-Examples-of-B2B-Online-Communities-how-the-big-hitters-go-about-it)and what better time to start than right now? So how exactly do you do that?

Start Blogging! Start your own, blog on LinkedIn, blog wherever you want, but do it consistently.

Well we’ve shown you the shape an online event community can take, so think about which areas you’d like to focus on. We have some advice of our own on that topic but ultimately it’s down to you to fit the forum to your ideal customer, or the place you know your prospects and customers can be found.

However, we can’t stress this point enough – if you don’t have a blog you’re missing a major opportunity to [generate leads](https://www.brightbull.co.uk/b2b-marketing-needs/qualified-lead-generation) and build a captive audience. This is the most effective first step you can take in creating YOUR community, though you might not think it’s the easiest.

Here are our **5 steps to blog succes**s, take them one step at a time.

[Continue Reading **](https://www.brightbull.co.uk/blog/launching-a-b2b-online-community-where-to-start)

[** 1 Comment](https://www.brightbull.co.uk/blog/launching-a-b2b-online-community-where-to-start#comments-listing)

Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)

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## [What is the secret formula for event success? – There isn’t one](https://www.brightbull.co.uk/blog/what-is-the-secret-formula-for-event-success-there-is-not-one)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Mar 24,2015

[![What is the secret formula for event success? – There isn’t one](https://www.brightbull.co.uk/hs-fs/hub/188124/file-2651443759-jpg/WhatisthesecretformulaforeventsuccessThereisnotone..jpg)](https://www.brightbull.co.uk/blog/what-is-the-secret-formula-for-event-success-there-is-not-one)

### How to attract an event audience, and how to keep them

Is there really a secret recipe for event success?

And then a secret sauce to keep them coming again and again?

Not really, it is not rocket science.

This was the opening line from [Ashley Friedlein](https://www.linkedin.com/in/ashleyfriedlein) from **econsultancy** at the recent **PPA Breakfast connect event**.

I couldn’t agree with Ashley more - there is no silver bullet for achieving event success. So if there is none, what is the magic that some successful events like the Festival of Marketing enjoy?

Everyone knows the formula for event success and [the most common mistakes](https://www.brightbull.co.uk/blog/bid/231767/10-Best-Avoided-Event-Marketing-Mistakes) to avoid.

The way you will attract an audience is through the “promise of the experience” and the experience you deliver. This is what Ashley thinks is the secret sauce. Successful events like the Festival of Marketing have the following elements:

[Continue Reading **](https://www.brightbull.co.uk/blog/what-is-the-secret-formula-for-event-success-there-is-not-one)

[** 0 Comments](https://www.brightbull.co.uk/blog/what-is-the-secret-formula-for-event-success-there-is-not-one#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Marketing Trends](https://www.brightbull.co.uk/blog/topic/marketing-trends) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

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## [Event online communities: which companies are doing what?](https://www.brightbull.co.uk/blog/event-online-communities-which-companies-are-doing-what)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Mar 17,2015

[![Event online communities: which companies are doing what?](https://www.brightbull.co.uk/hs-fs/hub/188124/file-2565424441-gif/Whyyouneedtostartacommunitynowandwhereyourcompetitorsarewiththeirefforts.gif)](https://www.brightbull.co.uk/blog/event-online-communities-which-companies-are-doing-what)

Most event companies we’ve engaged with have at least an understanding that something in the industry needs to change, even if they’re not sure quite what shape this change will take. They’re all scratching their heads as to how they can **achieve greater levels of awareness for their events, drive delegate attendance, and increase ticket sales** – and do so in a sustainable way.

The [beauty of the online community is that it checks all the boxes](https://www.brightbull.co.uk/blog/bid/350037/17-examples-of-b2b-online-communities-how-the-big-hitters-go-about-it). It is the only clear solution. Any conference organisation that isn't thinking about developing a community, generating good engaging content, pulling rather than pushing and recognising that there needs to be a different approach, is missing a huge opportunity.

[Continue Reading **](https://www.brightbull.co.uk/blog/event-online-communities-which-companies-are-doing-what)

[** 1 Comment](https://www.brightbull.co.uk/blog/event-online-communities-which-companies-are-doing-what#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)

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## [What is the meaning of “online community” in the event industry](https://www.brightbull.co.uk/blog/what-is-the-meaning-of-online-community-in-the-event-industry)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Mar 12,2015

[![What is the meaning of “online community” in the event industry](https://www.brightbull.co.uk/hs-fs/hub/188124/file-2589037437-png/Blog/B2B-Online-Community-What-is-the-meaning.png)](https://www.brightbull.co.uk/blog/what-is-the-meaning-of-online-community-in-the-event-industry)

Many event companies are just waking up to the fact that online communities could become a huge part of their event marketing strategy, so let’s start by clarifying exactly what we mean.

An **online community**, put simply, is **a virtual community where members or users primarily use the internet to share information and interact with one another**. In the event industry, an online community is formed around a single event, or if the topics are related, a group of events. The information shared would relate to the topic of the event(s), and participants in these interactions would have an interest in the sector. In its purest form, [an online community is inbound marketing in action](https://www.brightbull.co.uk/blog/bid/350037/17-examples-of-b2b-online-communities-how-the-big-hitters-go-about-it): the process of attracting leads to your organisation, rather than using outdated, interruptive methods to gain new business.

[Continue Reading **](https://www.brightbull.co.uk/blog/what-is-the-meaning-of-online-community-in-the-event-industry)

[** 0 Comments](https://www.brightbull.co.uk/blog/what-is-the-meaning-of-online-community-in-the-event-industry#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)

- [Tweet](https://twitter.com/share)

## [How can B2B marketers gain respect from their boss (and other departments)](https://www.brightbull.co.uk/blog/how-can-b2b-marketers-gain-respect-from-their-boss-and-other-departments)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Mon, Mar 09,2015

[![How can B2B marketers gain respect from their boss (and other departments)](https://www.brightbull.co.uk/hs-fs/hub/188124/file-2589794524-png/HowcanB2Bmarketersgainrespectfromtheirbossandotherdepartments.png)](https://www.brightbull.co.uk/blog/how-can-b2b-marketers-gain-respect-from-their-boss-and-other-departments)

Sometimes it’s easy for the marketing team to become an island, and as a marketer your job can feel like a constant battle to prove yourself, and the value of the work you do, to the business. But it doesn’t have to be this way. Some simple cooperation can encourage other teams to view yours as an equal, and can demonstrate to your boss just how much of an asset you are.

[Continue Reading **](https://www.brightbull.co.uk/blog/how-can-b2b-marketers-gain-respect-from-their-boss-and-other-departments)

[** 0 Comments](https://www.brightbull.co.uk/blog/how-can-b2b-marketers-gain-respect-from-their-boss-and-other-departments#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

- [Tweet](https://twitter.com/share)

## [How to increase event attendance without breaking the bank](https://www.brightbull.co.uk/blog/how-to-increase-event-attendance-without-breaking-the-bank)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Feb 26,2015

[![How to increase event attendance without breaking the bank](https://www.brightbull.co.uk/hs-fs/hub/188124/file-2556562645-gif/How-to-increase-event-attendance-without-breaking-the-bank.gif)](https://www.brightbull.co.uk/blog/how-to-increase-event-attendance-without-breaking-the-bank)

Picture this: Your business launched an event last year and it was a resounding success, receiving 150 attendees. This year, your target is 200 delegates (about 30% increase), and senior management believe that if you "do some clever marketing" and "throwing some additional money at it" your could easily reach 300. That’s right; the boss has just raised the bar by forecasting a 100% increase in event attendees. Simply because there is a good feeling about it.

[Continue Reading **](https://www.brightbull.co.uk/blog/how-to-increase-event-attendance-without-breaking-the-bank)

[** 0 Comments](https://www.brightbull.co.uk/blog/how-to-increase-event-attendance-without-breaking-the-bank#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

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## [Best bits from salesforce's state of marketing in 2015 report](https://www.brightbull.co.uk/blog/best-bits-from-salesforce-state-of-marketing-in-2015-report)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Mon, Feb 23,2015

[![Best bits from salesforce's state of marketing in 2015 report](https://www.brightbull.co.uk/hs-fs/hub/188124/file-2532393627-gif/Salesforce_2015_state_of_marketing.gif)](https://www.brightbull.co.uk/blog/best-bits-from-salesforce-state-of-marketing-in-2015-report)

<https://www.salesforce.com/form/marketingcloud/conf/2015-state-of-marketing.jsp>Salesforce recently published [their 2015 report on the current state of marketing](https://www.salesforce.com/form/marketingcloud/conf/2015-state-of-marketing.jsp), and naturally it has given me plenty of food for thought. The report is a thorough and comprehensive overview of what marketers say about [their budgets](https://www.brightbull.co.uk/blog/this-how-much-event-companies-spend-and-make-hot-event-industry-insights), priorities, channels, strategies and metrics for 2015. Yes, it goes into great detail, but there are definitely a lot of valuable insights in there for curious marketers. With a focus on the UK, and B2B marketing primarily, I’ve summarised what I believe to be the salient points.

[Continue Reading **](https://www.brightbull.co.uk/blog/best-bits-from-salesforce-state-of-marketing-in-2015-report)

[** 0 Comments](https://www.brightbull.co.uk/blog/best-bits-from-salesforce-state-of-marketing-in-2015-report#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Email Marketing](https://www.brightbull.co.uk/blog/topic/email-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

- [Tweet](https://twitter.com/share)

## [Ten terrible email marketing habits event marketers adopt](https://www.brightbull.co.uk/blog/ten-terrible-email-marketing-habits-event-marketers-adopt)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Wed, Feb 18,2015

[![Ten terrible email marketing habits event marketers adopt](https://www.brightbull.co.uk/hs-fs/hub/188124/file-2515084492-gif/Ten-terrible-email-marketing-habits-event-marketers-adopt.gif)](https://www.brightbull.co.uk/blog/ten-terrible-email-marketing-habits-event-marketers-adopt)

If you read this blog, you know my view on how event marketers use and abuse email marketing, and I’m afraid to say it hasn’t altered just yet. If anything, I realise that there are several fundamental forgotten points that I just had to make. If you’re a B2B event industry insider, and you use email as your main marketing channel please listen up, because your approach so far is not good, not because I say so, just because [click-through rates in our event industry are appalling](https://www.brightbull.co.uk/blog/email-benchmarks-in-the-event-industry-worth-knowing)!

> ***Email marketing click through rates in the events industry range from 0.5% to 1.5%***

[Continue Reading **](https://www.brightbull.co.uk/blog/ten-terrible-email-marketing-habits-event-marketers-adopt)

[** 0 Comments](https://www.brightbull.co.uk/blog/ten-terrible-email-marketing-habits-event-marketers-adopt#comments-listing)

Topics: [Direct Marketing](https://www.brightbull.co.uk/blog/topic/direct-marketing) [Email Marketing](https://www.brightbull.co.uk/blog/topic/email-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

- [Tweet](https://twitter.com/share)

## [Cool event technology: CatchTalk.tv](https://www.brightbull.co.uk/blog/cool-event-technology-catchtalktv)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Fri, Feb 13,2015

[![Cool event technology: CatchTalk.tv](https://www.brightbull.co.uk/hs-fs/hub/188124/file-2486636698-gif/Cool-event-technology.gif)](https://www.brightbull.co.uk/blog/cool-event-technology-catchtalktv)

Video for B2B events is a must, and any organiser who doesn’t think to [budget for it](https://www.brightbull.co.uk/blog/this-how-much-event-companies-spend-and-make-hot-event-industry-insights) and prioritise its importance will likely regret it when the sales and marketing teams come to sourcing or generating new leads next time around.

But how exactly do you make the most of that conference footage? And how can you tell its effectiveness as a lead generation tool? Well, I’ve been keeping an eye on one company in this arena that is driving the industry forward in a very innovative and cool way. [CatchTalk.tv](http://www.catchtalk.tv/) has built its own platform for event companies to showcase conference video on, and not only that, but it can demonstrate the ROI behind it too. 

[Continue Reading **](https://www.brightbull.co.uk/blog/cool-event-technology-catchtalktv)

[** 0 Comments](https://www.brightbull.co.uk/blog/cool-event-technology-catchtalktv#comments-listing)

Topics: [Marketing Tools](https://www.brightbull.co.uk/blog/topic/marketing-tools) [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

- [Tweet](https://twitter.com/share)

## [30 experts predict their event industry trends for this year [SlideShare]](https://www.brightbull.co.uk/blog/30-experts-predict-their-event-industry-trends-for-this-year)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Feb 10,2015

[![30 experts predict their event industry trends for this year [SlideShare]](https://www.brightbull.co.uk/hs-fs/hub/188124/file-2473836518-jpg/banner-30-Experts-Predict-The-Event-Trends-That-Will-Shape-Your-2015-300.jpg)](https://www.brightbull.co.uk/blog/30-experts-predict-their-event-industry-trends-for-this-year)

<https://info.brightbull.co.uk/download-eventbrite-30-experts-predict-the-event-trends-that-will-shape-your-2015-ebook>Last year, me and other industry industry professionals were asked by Eventbrite to provide [an event industry trend](https://www.brightbull.co.uk/blog/this-how-much-event-companies-spend-and-make-hot-event-industry-insights), opportunity or challenge that will be affecting the industry this year. It was a challenging question as in my mind there are plenty of them to highlight. However after a long consideration I decided to pinpoint one of the major ones:

[Continue Reading **](https://www.brightbull.co.uk/blog/30-experts-predict-their-event-industry-trends-for-this-year)

[** 0 Comments](https://www.brightbull.co.uk/blog/30-experts-predict-their-event-industry-trends-for-this-year#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Marketing Ideas](https://www.brightbull.co.uk/blog/topic/marketing-ideas) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)

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## [Can auto signatures outperform your B2B email marketing tactics?](https://www.brightbull.co.uk/blog/can-auto-signatures-outperform-your-b2b-email-marketing-tactics)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Feb 05,2015

[![Can auto signatures outperform your B2B email marketing tactics?](https://www.brightbull.co.uk/hs-fs/hub/188124/file-2447262279-gif/The-power-of-auto-signatures-in-the-B2B-events-industry.gif)](https://www.brightbull.co.uk/blog/can-auto-signatures-outperform-your-b2b-email-marketing-tactics)

**** Event marketers like to think they’re pretty savvy when it comes to all things email-related. However, from my experience, most of them seem to forget to leverage one fundamental (and free) marketing channel that could be put to use in growing awareness of their brand, their blog and ultimately their own profile. **What is it, you ask?** The personal auto signatures, of course!

[Continue Reading **](https://www.brightbull.co.uk/blog/can-auto-signatures-outperform-your-b2b-email-marketing-tactics)

[** 1 Comment](https://www.brightbull.co.uk/blog/can-auto-signatures-outperform-your-b2b-email-marketing-tactics#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Direct Marketing](https://www.brightbull.co.uk/blog/topic/direct-marketing) [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices) [Email Marketing](https://www.brightbull.co.uk/blog/topic/email-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing)

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## [To print or not to print? (Event brochures that is)](https://www.brightbull.co.uk/blog/to-print-or-not-to-print-event-brochures-that-is)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Dec 30,2014

[![To print or not to print? (Event brochures that is)](https://www.brightbull.co.uk/hs-fs/hub/188124/file-2281596760-jpg/to-print-or-not-to-print-event-brochures-that-is.jpg)](https://www.brightbull.co.uk/blog/to-print-or-not-to-print-event-brochures-that-is)

Conference companies love to brag that they’re “a purely online organisation now” or that they “only do digital”; but has the digital revolution taken the event world a step too far? In the case of traditional event brochures, we think it has. There are several benefits to printing your agenda that simply cannot be overlooked, despite your decreased collateral costs and greater green credentials. Here’s a list of our top reasons why you shouldn’t stop printing:

[Continue Reading **](https://www.brightbull.co.uk/blog/to-print-or-not-to-print-event-brochures-that-is)

[** 0 Comments](https://www.brightbull.co.uk/blog/to-print-or-not-to-print-event-brochures-that-is#comments-listing)

Topics: [Direct Marketing](https://www.brightbull.co.uk/blog/topic/direct-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [Design & Branding](https://www.brightbull.co.uk/blog/topic/design-branding)

- [Tweet](https://twitter.com/share)

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### About this blog

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[

Ricardo MolinaFri, Jul 03,20154 min read

## The biggest obstacle to generating ROI from Events: Lazy Exhibiting [Video]

“Lazy exhibiting” is a term I first encountered when speaking with a senior event ...

Start Reading 

](https://www.brightbull.co.uk/blog/the-biggest-obstacle-to-generating-roi-from-events-lazy-exhibiting-video)[

Ricardo MolinaWed, Jun 24,20154 min read

## The future of social media marketing for event professionals

You may have already read my summary of a recent 2015 social media marketing report, ...

Start Reading 

](https://www.brightbull.co.uk/blog/the-future-of-social-media-marketing-for-event-professionals)[

Ricardo MolinaTue, Jun 09,20159 min read

## Our top nine revenue generating events for media publishers

So we’ve talked about how media publishers can drive revenues through monetising website ...

Start Reading 

](https://www.brightbull.co.uk/blog/our-top-nine-revenue-generating-events-for-media-publishers)[

Ricardo MolinaThu, Jun 04,20154 min read

## Best practices in social media promotion for event professionals

I was recently invited to take part in Pickevent’s Best practices in social media ...

Start Reading 

](https://www.brightbull.co.uk/blog/best-practices-in-social-media-promotion-for-event-professionals)[

Ricardo MolinaThu, May 21,20153 min read

## Email benchmarks in the event industry worth knowing

Undoubtedly, the most common question I am asked when speaking to event industry leaders ...

Start Reading 

](https://www.brightbull.co.uk/blog/email-benchmarks-in-the-event-industry-worth-knowing)[

Ricardo MolinaTue, May 05,20154 min read

## How to drive engagement and excitement at your next event: What about breaking a world record?

There are many ideas event planners use to stimulate engagement during the event. Some ...

Start Reading 

](https://www.brightbull.co.uk/blog/tip-to-drive-engagement-and-excitement-at-your-next-event-what-about-breaking-a-world-record)[

Ricardo MolinaWed, Apr 29,20154 min read

## 10 tips on how to drive webinar registrations in the events industry

So you’ve got a webinar coming up and as yet, no attendees. How do you get your ...

Start Reading 

](https://www.brightbull.co.uk/blog/10-tips-on-how-to-drive-webinar-registrations-in-the-events-industry)[

Ricardo MolinaWed, Apr 08,20155 min read

## The state of inbound marketing – and what it means for events

Hubspot publishes every year ‘The State of Inbound’ report and it is full of fascinating ...

Start Reading 

](https://www.brightbull.co.uk/blog/the-state-of-inbound-marketing-and-what-it-means-for-events)[

Ricardo MolinaFri, Mar 27,20153 min read

## Launching a B2B online community, where to start?

Great, you’re convinced. You realise that at some point you’re going to have to come ...

Start Reading 

](https://www.brightbull.co.uk/blog/launching-a-b2b-online-community-where-to-start)[

Ricardo MolinaTue, Mar 24,20154 min read

## What is the secret formula for event success? – There isn’t one

How to attract an event audience, and how to keep them Is there really a secret recipe ...

Start Reading 

](https://www.brightbull.co.uk/blog/what-is-the-secret-formula-for-event-success-there-is-not-one)[

Ricardo MolinaTue, Mar 17,20154 min read

## Event online communities: which companies are doing what?

Most event companies we’ve engaged with have at least an understanding that something in ...

Start Reading 

](https://www.brightbull.co.uk/blog/event-online-communities-which-companies-are-doing-what)[

Ricardo MolinaThu, Mar 12,20154 min read

## What is the meaning of “online community” in the event industry

Many event companies are just waking up to the fact that online communities could become ...

Start Reading 

](https://www.brightbull.co.uk/blog/what-is-the-meaning-of-online-community-in-the-event-industry)[

Ricardo MolinaMon, Mar 09,20154 min read

## How can B2B marketers gain respect from their boss (and other departments)

Sometimes it’s easy for the marketing team to become an island, and as a marketer your ...

Start Reading 

](https://www.brightbull.co.uk/blog/how-can-b2b-marketers-gain-respect-from-their-boss-and-other-departments)[

Ricardo MolinaThu, Feb 26,20153 min read

## How to increase event attendance without breaking the bank

Picture this: Your business launched an event last year and it was a resounding success, ...

Start Reading 

](https://www.brightbull.co.uk/blog/how-to-increase-event-attendance-without-breaking-the-bank)[

Ricardo MolinaMon, Feb 23,20154 min read

## Best bits from salesforce's state of marketing in 2015 report

Salesforce recently published their 2015 report on the current state of marketing, and ...

Start Reading 

](https://www.brightbull.co.uk/blog/best-bits-from-salesforce-state-of-marketing-in-2015-report)[

Ricardo MolinaWed, Feb 18,20155 min read

## Ten terrible email marketing habits event marketers adopt

If you read this blog, you know my view on how event marketers use and abuse email ...

Start Reading 

](https://www.brightbull.co.uk/blog/ten-terrible-email-marketing-habits-event-marketers-adopt)[

Ricardo MolinaFri, Feb 13,20153 min read

## Cool event technology: CatchTalk.tv

Video for B2B events is a must, and any organiser who doesn’t think to budget for it and ...

Start Reading 

](https://www.brightbull.co.uk/blog/cool-event-technology-catchtalktv)[

Ricardo MolinaTue, Feb 10,20151 min read

## 30 experts predict their event industry trends for this year [SlideShare]

Last year, me and other industry industry professionals were asked by Eventbrite to ...

Start Reading 

](https://www.brightbull.co.uk/blog/30-experts-predict-their-event-industry-trends-for-this-year)[

Ricardo MolinaThu, Feb 05,20155 min read

## Can auto signatures outperform your B2B email marketing tactics?

Event marketers like to think they’re pretty savvy when it comes to all things ...

Start Reading 

](https://www.brightbull.co.uk/blog/can-auto-signatures-outperform-your-b2b-email-marketing-tactics)[

Ricardo MolinaTue, Dec 30,20144 min read

## To print or not to print? (Event brochures that is)

Conference companies love to brag that they’re “a purely online organisation now” or that ...

Start Reading 

](https://www.brightbull.co.uk/blog/to-print-or-not-to-print-event-brochures-that-is)

[Load more posts](https://www.brightbull.co.uk/blog/topic/event-marketing/page/5)

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