The Client: WBR is one of the world's biggest large-scale conference company and one of the leading providers of strategic business intelligence with 16 offices worldwide. Every year over 10,000 senior executives from Fortune 1000 companies attend over 100 annual WBR conferences.
The Project: BrightBull was commissioned with carrying out a ‘Marketing Processes’ assessment for the UK office, reporting back with effective solutions to improve internal procedures for a large marketing department. We also devised a marketing performance analytics platform for the company, resulting in access to critical historical data for campaign strategy development. BrightBull also developed an in-house Marketing Training programme for the UK team.
Client Testimonial: "Ricardo has got excellent project management skills and he is completely focused on the end goal. He without fail delivers the results needed." Head of Marketing, WBR
