---
title: B2B Marketing Blog | Marketing Technology
description: Marketing Technology | BrightBull's blog gives you tips and ideas on B2B Marketing, ranging from inbound marketing, HubSpot Implementations, to step-by-step guides
---

# B2B Marketing Blog

- [Show all](https://www.brightbull.co.uk/blog)
- [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)
- [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing)
- [B2B Event Marketing](https://www.brightbull.co.uk/blog/topic/b2b-event-marketing)
- [B2B Event Sales](https://www.brightbull.co.uk/blog/topic/b2b-event-sales)
- [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing)
- [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices)
- [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to)
- [B2B Publishers](https://www.brightbull.co.uk/blog/topic/b2b-publishers)
- [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media)
- [B2B Websites](https://www.brightbull.co.uk/blog/topic/b2b-websites)
- [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)
- [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing)
- [Design & Branding](https://www.brightbull.co.uk/blog/topic/design-branding)
- [Direct Marketing](https://www.brightbull.co.uk/blog/topic/direct-marketing)
- [Email Marketing](https://www.brightbull.co.uk/blog/topic/email-marketing)
- [Event growth](https://www.brightbull.co.uk/blog/topic/event-growth)
- [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing)
- [HubSpot](https://www.brightbull.co.uk/blog/topic/hubspot)
- [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)
- [Lead Generation](https://www.brightbull.co.uk/blog/topic/lead-generation)
- [Marketing Automation](https://www.brightbull.co.uk/blog/topic/marketing-automation)
- [Marketing Ideas](https://www.brightbull.co.uk/blog/topic/marketing-ideas)
- [Marketing Technology](https://www.brightbull.co.uk/blog/topic/marketing-technology)
- [Marketing Tools](https://www.brightbull.co.uk/blog/topic/marketing-tools)
- [Marketing Trends](https://www.brightbull.co.uk/blog/topic/marketing-trends)
- [Time Management](https://www.brightbull.co.uk/blog/topic/time-management)
- [Virtual Events](https://www.brightbull.co.uk/blog/topic/virtual-events)
- [Webinar Marketing](https://www.brightbull.co.uk/blog/topic/webinar-marketing)

Show allB2B communitiesB2B Content MarketingB2B Event MarketingB2B Event SalesB2B MarketingB2B Marketing Best PracticesB2B Marketing How toB2B PublishersB2B Social MediaB2B WebsitesConference MarketingContent MarketingDesign & BrandingDirect MarketingEmail MarketingEvent growthEvent MarketingHubSpotInbound MarketingLead GenerationMarketing AutomationMarketing IdeasMarketing TechnologyMarketing ToolsMarketing TrendsTime ManagementVirtual EventsWebinar Marketing

## [Email marketing. An endangered digital species? Fact or a myth?](https://www.brightbull.co.uk/blog/is-email-marketing-the-endangered-digital-species-or-is-it-just-a-myth)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Wed, Feb 12,2020

[![Email marketing. An endangered digital species? Fact or a myth?](https://www.brightbull.co.uk/hubfs/Brightbull%20stock%20images%20manager/Email-marketing-endangered-specie-blog-main-image-2-1.png)](https://www.brightbull.co.uk/blog/is-email-marketing-the-endangered-digital-species-or-is-it-just-a-myth)

Who doesn’t love to gossip in the midst of this cold season, holding a comforting cup of steaming hot coffee? Whether it’s at the office or a the nearest caff, people are talking about something that you haven’t heard about.

Well lately, the story that’s been circulating through the digital marketing grapevine is that email marketing is a dying trend. You’re probably raising your eyebrows and wondering,

## **“Is that really true?”**

[Continue Reading **](https://www.brightbull.co.uk/blog/is-email-marketing-the-endangered-digital-species-or-is-it-just-a-myth)

[** 0 Comments](https://www.brightbull.co.uk/blog/is-email-marketing-the-endangered-digital-species-or-is-it-just-a-myth#comments-listing)

Topics: [Email Marketing](https://www.brightbull.co.uk/blog/topic/email-marketing) [Marketing Technology](https://www.brightbull.co.uk/blog/topic/marketing-technology)

- [Tweet](https://twitter.com/share)

## [Using video in B2B should be simple, powerful and free - Check these 3 tools](https://www.brightbull.co.uk/blog/using-video-in-b2b-should-be-simple-powerful-and-free-check-these-3-tools)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Jun 26,2018

[![Using video in B2B should be simple, powerful and free - Check these 3 tools](https://www.brightbull.co.uk/hubfs/Blog/using-video-in-b2b-should-be-simple-profitable-free.jpg)](https://www.brightbull.co.uk/blog/using-video-in-b2b-should-be-simple-powerful-and-free-check-these-3-tools)

Stuck in a rut with email.. of course you are. Most B2B companies are still lagging behind with one of the most powerful and impactful mediums around. Video.

It doesn't need to be time consuming or expensive. 

Everyone in the B2B organisation should be able to embrace it and I am suggesting you give it a go.

## These 5 functions will dramatically see change through video:

[Continue Reading **](https://www.brightbull.co.uk/blog/using-video-in-b2b-should-be-simple-powerful-and-free-check-these-3-tools)

[** 0 Comments](https://www.brightbull.co.uk/blog/using-video-in-b2b-should-be-simple-powerful-and-free-check-these-3-tools#comments-listing)

Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices) [Marketing Technology](https://www.brightbull.co.uk/blog/topic/marketing-technology)

- [Tweet](https://twitter.com/share)

## [5 top meeting scheduling tools that will make a difference to your busy day](https://www.brightbull.co.uk/blog/5-top-meeting-schedule-tools-that-will-make-a-difference-to-your-busy-day)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Mon, Jun 01,2015

[![5 top meeting scheduling tools that will make a difference to your busy day](https://www.brightbull.co.uk/hubfs/5_top_meeting_scheduling_tools_for_kick_ass_organisation.jpg)](https://www.brightbull.co.uk/blog/5-top-meeting-schedule-tools-that-will-make-a-difference-to-your-busy-day)

Getting someone's attention and agreement to meet you or speak to you on the phone is a very difficult and challenging part of our busy day to day business lives.

But it is even more difficult and frustrating finding an actual suitable time for both of you to engage and not losing their attention in the email back and forth that usually ensues.

I speak to a lot of people in a given week and managing the diaries can easily get out of hand.

So I did my research and here are the five top meeting schedule tools that could really make a difference to your business. They made a difference to mine.

[Continue Reading **](https://www.brightbull.co.uk/blog/5-top-meeting-schedule-tools-that-will-make-a-difference-to-your-busy-day)

[** 0 Comments](https://www.brightbull.co.uk/blog/5-top-meeting-schedule-tools-that-will-make-a-difference-to-your-busy-day#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Marketing Tools](https://www.brightbull.co.uk/blog/topic/marketing-tools) [Marketing Ideas](https://www.brightbull.co.uk/blog/topic/marketing-ideas) [Marketing Technology](https://www.brightbull.co.uk/blog/topic/marketing-technology)

- [Tweet](https://twitter.com/share)

## [How to build your own news portal without writing any content](https://www.brightbull.co.uk/blog/how-to-build-your-own-news-portal-without-writing-any-content)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Apr 21,2015

[![How to build your own news portal without writing any content](https://www.brightbull.co.uk/hubfs/How_to_build_your_own_news_portal.gif)](https://www.brightbull.co.uk/blog/how-to-build-your-own-news-portal-without-writing-any-content)

Many companies, particularly smaller ones, find it difficult to create their own content, and instead resort to curating, reusing or even copying content from other sources. **Big no no**. Doing this can be time consuming (for little or no reward), risky in terms of copyright issues, and your website may not really be advanced enough to host this kind of content.

We always recommend that companies create their own unique content, and if possible host their own [regularly updated blog](https://www.brightbull.co.uk/blog/bid/301413/2-Key-Lessons-On-The-Importance-of-Blogging-for-B2B-Lead-Generation). But if this is not a feasible undertaking – for reasons relating to time, budget, or technical capabilities – it’s better to take action and join the content publishers than take a backseat and simply watch others succeed in this arena.

There are a number of different tools you can use to create your own bespoke news portal in **less than one hour**. Yes you read that right - under an hour. It’s the perfect way to [provide your audience (both internal and external) with relevant and industry related content that you think will add value](https://www.brightbull.co.uk/blog/bid/350037/17-examples-of-b2b-online-communities-how-the-big-hitters-go-about-it).

[Continue Reading **](https://www.brightbull.co.uk/blog/how-to-build-your-own-news-portal-without-writing-any-content)

[** 0 Comments](https://www.brightbull.co.uk/blog/how-to-build-your-own-news-portal-without-writing-any-content#comments-listing)

Topics: [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities) [Marketing Technology](https://www.brightbull.co.uk/blog/topic/marketing-technology)

- [Tweet](https://twitter.com/share)

[All Posts](https://www.brightbull.co.uk/blog/all)

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### About this blog

Sharing our thoughts on the latest news, best practices, tips in B2B marketing and conference & events industry.

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[

Ricardo MolinaWed, Feb 12,20205 min read

## Email marketing. An endangered digital species? Fact or a myth?

Who doesn’t love to gossip in the midst of this cold season, holding a comforting cup of ...

Start Reading 

](https://www.brightbull.co.uk/blog/is-email-marketing-the-endangered-digital-species-or-is-it-just-a-myth)[

Ricardo MolinaTue, Jun 26,20184 min read

## Using video in B2B should be simple, powerful and free - Check these 3 tools

Stuck in a rut with email.. of course you are. Most B2B companies are still lagging ...

Start Reading 

](https://www.brightbull.co.uk/blog/using-video-in-b2b-should-be-simple-powerful-and-free-check-these-3-tools)[

Ricardo MolinaMon, Jun 01,20154 min read

## 5 top meeting scheduling tools that will make a difference to your busy day

Getting someone's attention and agreement to meet you or speak to you on the phone is a ...

Start Reading 

](https://www.brightbull.co.uk/blog/5-top-meeting-schedule-tools-that-will-make-a-difference-to-your-busy-day)[

Ricardo MolinaTue, Apr 21,20155 min read

## How to build your own news portal without writing any content

Many companies, particularly smaller ones, find it difficult to create their own content, ...

Start Reading 

](https://www.brightbull.co.uk/blog/how-to-build-your-own-news-portal-without-writing-any-content)

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