Sonia Molina, on Wed, Jul 06,2011
Hubspot have produced this great complilation of 101 marketing quotes – fantastic for team motivation and inspiration! Also a great example of ‘adding value first’ to engage a prospective audience – love it. Note how they have made it accessible to view, without having to enter any contact details.
Sonia Molina, on Fri, May 13,2011
Here’s a new infographic that’s flying around this week amongst B2B marketers – courtesy of Fast Company. The ‘cozy conference club’ as they refer to it, are the high fliers of the world that meet at these leading industry events. A great illustration of the power of conferences and how meaningful relationships and business is created through face-to-face. No social media or virtual event could ever really touch that.
Ricardo Molina, on Tue, Apr 05,2011
After much anticipation within the conference world, the ‘Conference for Conference Professionals‘ finally took place last Friday 1st April 2011.
Sonia Molina, on Thu, Mar 17,2011
Check out this fantastic, revolutionary interactive advert from AXA. The print ad entices readers to place their iPhone on the blank space on the page which then brings the story to life! (one downside – the ad is exclusively targeting iPhone users, so missing out on targeting other smart phone users).
Ricardo Molina, on Fri, Mar 11,2011
This week has been a busy one but I managed to read something quite interesting from Jamie Turner from the 60 Second marketeer. (Quite appropriate for the moment – literally 60 seconds short)
Sonia Molina, on Mon, Mar 07,2011
It’s nicely done, yet a simple and fun way of promoting their relaunch and illustrating their proposition – definitely a refreshing approach to what would normally be a bog standard print/banner ad.
A bright and upbeat start to the week – and definitely made me feel great about being a B2B Marketer!
Sonia Molina, on Fri, Mar 04,2011
The marketing world was hit with TFM&A this week. Lots of keen marketers under one roof, buzzing around to hear from some of the big names in marketing, do a spot of networking and of course pick up some enticing cupcakes along the way!
Sonia Molina, on Mon, Feb 28,2011
Friday was a busy day at BrightBull HQ! But here are the top three stories that stood out for me from last week – a nice marketing pick and mix.
Sonia Molina, on Mon, Feb 21,2011
Ricardo Molina, on Fri, Feb 18,2011
It was a little bit of social media frenzy this week. So here are my top selections!
Sonia Molina, on Tue, Feb 15,2011
An interesting read from The Social Graf – ‘In Egypt, Revolution is a Media Mashup’.
Sonia Molina, on Wed, Dec 15,2010
BrightBull have been keeping very busy over the past few months. With the blink of an eye we’re almost at the end of 2010!
Sonia Molina, on Wed, Sep 29,2010
Modern B2B Marketing wrote an interesting article recently that I wanted to share with you all. Something to bookmark and keep at hand for those days when you need some inspiration to the marketing senses! We all need it from time to time and B2B Marketers are certainly not immune from it!
Sonia Molina, on Thu, Sep 09,2010
So does it exist?
Sure it does – but there’s definitely no short cut to get there.
Sonia Molina, on Mon, May 17,2010
I came across this article today in Marketing Week and although it specifically talks about B2C, the essentials translate to B2B too.
Sonia Molina, on Thu, May 13,2010
An interesting article highlighting a clever campaign by a Swedish newspaper.
Sharing our thoughts on the latest news, best practices, tips in B2B marketing and conference & events industry.
