Ricardo Molina, on Thu, Apr 18,2013
We all know that direct marketing is a very effective marketing channel, if you do it correctly of course! This post is inspired by an uninspiring mailing I received in the post recently that completely fails the basic principles of DM whilst also totally failing to make me feel like a valued customer - in fact it achieved the exact opposite! My objective isn't to name and shame necessarily but to share the inexcusable mistakes.
Ricardo Molina, on Wed, Jan 09,2013
At this time of year most B2B marketing directors are creating their strategies for the year ahead, working on the aggressive growth plans set by senior management and figuring out how far their budgets will stretch this time around.
Sharing our thoughts on the latest news, best practices, tips in B2B marketing and conference & events industry.
