Global Dating Insights is a thriving community that came about in response to a clear need in the market. Simon quickly realised that even though the global dating industry was expanding very quickly, there really wasn’t a single unified place where companies could interact with each other and get insights. So, Simon and the team set out to build a community of the biggest dating companies and industry stakeholders, and have successfully achieved this by capturing most of the market over the years. Here, Simon shares some great advice and recommendations for those looking to build their own communities, especially in niche industries. You can also stream the full interview here. 

We have been drinking the online community juice for a very long time, and through the many years of working and speaking with leaders in the B2B Media and events industry, I wanted to highlight recent communities that are loved by its members.

B2B companies are getting serious about online communities and to stay in the game organisations are definitely wising up to the fact that it's not in the future anymore. It's now.

The trouble is after the pandemic, the number of companies chasing the attention of your audience has dramatically increased. Anyone can (and many have), launched virtual event businesses for example and many B2B brands are now heavily focused on building and nurturing their own communities to improve brand awareness and lead generation - very with the budgets that were perhaps once yours.

Launching a paid per click campaign is not as simple as paying an agency to do it or getting a member staff to simply spend a couple of hundred bucks on it and off they go.

Before you launch a PPC campaign there are certain aspects that you need to cover, we split this into 4 key areas:

1. Required PPC settings for your websites
2. Required settings for your Landing Pages to guarantee PPC campaign success
3. Required assets and materials before you launch a PPC campaign
4. How to monitor and track responses of your PPC campaign 

This is a guide that will tell you exactly what to do at each of these 4 stages, if you follow them you will ensure that your campaign is successful and more importantly, trackable.

If you’re someone responsible for marketing recruitment, it will come as no surprise to hear that things are pretty tough out there. We don’t think it’s too far fetched to say it’s a bit of a nightmare.

72.8% of employers are struggling to find relevant candidates. Fewer and fewer quality candidates in the active job market, those that are asking crazy salaries and being courted by lots of different firms.

Most B2B marketers have an idea that writing about events they are hosting is a little different from their day to day workhorse emails, landing pages etc. But how can you be sure you've covered all the essentials in your B2B brand event communications plan?

We've created a checklist of items that should feature in communications about every B2B event, no matter what the event type. Some are channel specific, some apply across all your communications. Ready to see what's on our hit list?

Want the inside scoop on the hashtags every B2B marketer should use to make sure their event is super successful? Look no further. We've done all the hard work for you, compiling a list of the essential hashtags in each category, plus tools to help you find the ones that could make or break your event. 

You might be a bona fide B2B email strategy guru, but do you know what it takes to tweak those strategies to make them suitable for event marketing? Find out...

So, you're a B2B marketer and you want to start running some of your own events for your brand. Where do you start? How much work is involved? Can you do it without losing your mind? All good questions and ones that we hope we can answer with our 10 step guide to marketing B2B brand events...

We love events, they were our first love and remain one of the core parts of our work. And events are a great tactic for B2B brand activation, which is a major focus for marketers at the moment. So, we thought we'd share some of our thoughts on executing this super effective brand activation tactic even more successfully.

 I don't know how long you spent on your last B2B web build but I'll bet it was quite a while. Months if not years. So, it might seem crazy that I'm going to teach you to draft an effective page for your next event in just 30 minutes. But I am. 

A B2B event website generally has a limited shelf life and needs to materialise incredibly quickly compared with it's B2B brand, product or service cousins. It's for this reason that we don't want you spending months creating it. In short, it just isn't worth your while. Instead follow this simple method and you'll have the bones of your site down in as little as 30 minutes...

No matter how good a B2B marketer you are, events are a whole different ball game and the playing field is littered with potential pitfalls that can see even the most seasoned marketing professional burying their head in their hands. Luckily for you, we're sharing the 7 most common rookie event planning mistakes, along with our great free e-book that'll give you even more insight into things you should avoid.

One of the biggest challenges for the B2B marketer who wants to add events into their marketing mix is time management. Events work at a totally different pace from your average B2B sales cycle and can be a huge drain on your time if not managed correctly. To save you from these pitfalls and stop your candlelight vigils, we've created a guide to B2B marketing time management when running events...

One of the biggest risks when running an event as part of your marketing mix is that you over mail your database and annoy the very people you're hoping will ultimately buy your products or services.

Here are our quick tips on how to run a successful B2B event without cannibalising your database...

Last week we looked at how running an event could kill your B2B inbound marketing efforts. This week, we're going to come at the topic from a different angle and explore how you go about leveraging your existing audience to run great B2B events. Done right, this works just like the flower and the butterfly. Both get something out of it, no damage is done, everyone's happy.

You've spent months, if not years, carefully honing your inbound marketing machine. You've painstakingly tweaked your content, A/B tested your workflows and invested countless hours building trust and relationships with prospects and qualified leads who are now truly worthy of the name.

Then you decide to run an event and risk ruining it all... Find out why and what to do to avoid it.

In our latest edition of B2B Inbound Marketing Stories, we spoke with Kelvin Newman, founder of BrightonSEO, the UK's largest SEO conference and MD of Rough Agenda, one of the new breed of B2B events companies shaking up the conference scene. In the interview, Kelvin reveals the secret sauce behind selling out his event in just 60 seconds and shares some pointers on how larger, traditional events businesses can incorporate a start up mentality to steer them to revenue success.

Watch the full interview, or pick up the key highlights below...

We are very pleased to announce that BrightBull has officially formed a joint venture with leading European inbound marketing agency Increnta. Increnta is a platinum HubSpot partner and Oracle Gold Partner with clients in 14 countries, specifically in the areas of Publishing, Training and Education, Financial Services, SaaS, Services, Healthcare and Tourism with a portfolio of 300+ clients.