---
title: B2B Marketing Blog | B2B communities (2)
description: B2B communities | BrightBull's blog gives you tips and ideas on B2B Marketing, ranging from inbound marketing, HubSpot Implementations, to step-by-step guides (2)
---

# B2B Marketing Blog

- [Show all](https://www.brightbull.co.uk/blog)
- [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)
- [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing)
- [B2B Event Marketing](https://www.brightbull.co.uk/blog/topic/b2b-event-marketing)
- [B2B Event Sales](https://www.brightbull.co.uk/blog/topic/b2b-event-sales)
- [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing)
- [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices)
- [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to)
- [B2B Publishers](https://www.brightbull.co.uk/blog/topic/b2b-publishers)
- [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media)
- [B2B Websites](https://www.brightbull.co.uk/blog/topic/b2b-websites)
- [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing)
- [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing)
- [Design & Branding](https://www.brightbull.co.uk/blog/topic/design-branding)
- [Direct Marketing](https://www.brightbull.co.uk/blog/topic/direct-marketing)
- [Email Marketing](https://www.brightbull.co.uk/blog/topic/email-marketing)
- [Event growth](https://www.brightbull.co.uk/blog/topic/event-growth)
- [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing)
- [HubSpot](https://www.brightbull.co.uk/blog/topic/hubspot)
- [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing)
- [Lead Generation](https://www.brightbull.co.uk/blog/topic/lead-generation)
- [Marketing Automation](https://www.brightbull.co.uk/blog/topic/marketing-automation)
- [Marketing Ideas](https://www.brightbull.co.uk/blog/topic/marketing-ideas)
- [Marketing Technology](https://www.brightbull.co.uk/blog/topic/marketing-technology)
- [Marketing Tools](https://www.brightbull.co.uk/blog/topic/marketing-tools)
- [Marketing Trends](https://www.brightbull.co.uk/blog/topic/marketing-trends)
- [Time Management](https://www.brightbull.co.uk/blog/topic/time-management)
- [Virtual Events](https://www.brightbull.co.uk/blog/topic/virtual-events)
- [Webinar Marketing](https://www.brightbull.co.uk/blog/topic/webinar-marketing)

Show allB2B communitiesB2B Content MarketingB2B Event MarketingB2B Event SalesB2B MarketingB2B Marketing Best PracticesB2B Marketing How toB2B PublishersB2B Social MediaB2B WebsitesConference MarketingContent MarketingDesign & BrandingDirect MarketingEmail MarketingEvent growthEvent MarketingHubSpotInbound MarketingLead GenerationMarketing AutomationMarketing IdeasMarketing TechnologyMarketing ToolsMarketing TrendsTime ManagementVirtual EventsWebinar Marketing

## [How to build your own news portal without writing any content](https://www.brightbull.co.uk/blog/how-to-build-your-own-news-portal-without-writing-any-content)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Apr 21,2015

[![How to build your own news portal without writing any content](https://www.brightbull.co.uk/hubfs/How_to_build_your_own_news_portal.gif)](https://www.brightbull.co.uk/blog/how-to-build-your-own-news-portal-without-writing-any-content)

Many companies, particularly smaller ones, find it difficult to create their own content, and instead resort to curating, reusing or even copying content from other sources. **Big no no**. Doing this can be time consuming (for little or no reward), risky in terms of copyright issues, and your website may not really be advanced enough to host this kind of content.

We always recommend that companies create their own unique content, and if possible host their own [regularly updated blog](https://www.brightbull.co.uk/blog/bid/301413/2-Key-Lessons-On-The-Importance-of-Blogging-for-B2B-Lead-Generation). But if this is not a feasible undertaking – for reasons relating to time, budget, or technical capabilities – it’s better to take action and join the content publishers than take a backseat and simply watch others succeed in this arena.

There are a number of different tools you can use to create your own bespoke news portal in **less than one hour**. Yes you read that right - under an hour. It’s the perfect way to [provide your audience (both internal and external) with relevant and industry related content that you think will add value](https://www.brightbull.co.uk/blog/bid/350037/17-examples-of-b2b-online-communities-how-the-big-hitters-go-about-it).

[Continue Reading **](https://www.brightbull.co.uk/blog/how-to-build-your-own-news-portal-without-writing-any-content)

[** 0 Comments](https://www.brightbull.co.uk/blog/how-to-build-your-own-news-portal-without-writing-any-content#comments-listing)

Topics: [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities) [Marketing Technology](https://www.brightbull.co.uk/blog/topic/marketing-technology)

- [Tweet](https://twitter.com/share)

## [What is the return on investment from a B2B online community?](https://www.brightbull.co.uk/blog/what-is-the-return-on-investment-from-a-b2b-online-community)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Apr 16,2015

[![What is the return on investment from a B2B online community?](https://www.brightbull.co.uk/hubfs/More_leads_converted.png)](https://www.brightbull.co.uk/blog/what-is-the-return-on-investment-from-a-b2b-online-community)

This is the single question, budget holders ask most frequently to both marketers and service providers like us.

Everyone understands what are the benefits of adopting an inbound based, community driving approach. Everyone gets it, however to get the support of the big guys you will need to be able to back up the bold statements you’ll be making with some hard facts.

We’ve drawn upon HubSpot’s research with their 30,000+ customers and the findings to demonstrate how a [community based marketing strategy](https://www.brightbull.co.uk/blog/bid/350037/17-examples-of-b2b-online-communities-how-the-big-hitters-go-about-it) can impact your metrics – from website visitors to actual tangible customers.

The ROI is represented in three main areas, visits, leads and sales:

[Continue Reading **](https://www.brightbull.co.uk/blog/what-is-the-return-on-investment-from-a-b2b-online-community)

[** 0 Comments](https://www.brightbull.co.uk/blog/what-is-the-return-on-investment-from-a-b2b-online-community#comments-listing)

Topics: [Marketing Automation](https://www.brightbull.co.uk/blog/topic/marketing-automation) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)

- [Tweet](https://twitter.com/share)

## [How much does it cost to launch a B2B online community?](https://www.brightbull.co.uk/blog/how-much-does-it-cost-to-launch-a-b2b-online-community)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Mon, Apr 13,2015

[![How much does it cost to launch a B2B online community?](https://www.brightbull.co.uk/hubfs/Launching_your_online_community_-_inhouse_or_outsource-1.png)](https://www.brightbull.co.uk/blog/how-much-does-it-cost-to-launch-a-b2b-online-community)

Building a community is a big commitment for all parties involved, and one of these commitments is financial. Yes, depending on the company size, the financial commitment might be perceived as big or not and you need to commit for at least 6-12 months before you start realising results and a return on investment.

To give you an idea, it costs between £36k and £250k. That doesn't help does it? The reality is that the costs vary greatly depending on many factors and how you choose to go about it.

Let's hit the nail on the head, in order for a 12-month inbound/community marketing program to be successful, there will be many daily, weekly, and monthly tasks that need to be completed to stay on course for achieving your business goals and getting a return on your investment.

#### **So you have two options:**

[Continue Reading **](https://www.brightbull.co.uk/blog/how-much-does-it-cost-to-launch-a-b2b-online-community)

[** 0 Comments](https://www.brightbull.co.uk/blog/how-much-does-it-cost-to-launch-a-b2b-online-community#comments-listing)

Topics: [Marketing Automation](https://www.brightbull.co.uk/blog/topic/marketing-automation) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)

- [Tweet](https://twitter.com/share)

## [Five steps you must take to develop your online community further than your blog](https://www.brightbull.co.uk/blog/five-steps-you-must-take-to-develop-your-online-community-further-than-your-blog)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Wed, Apr 01,2015

[![Five steps you must take to develop your online community further than your blog](https://www.brightbull.co.uk/hubfs/Five-steps-you-must-take-to-develop-your-online-community-further-than-your-blog.gif)](https://www.brightbull.co.uk/blog/five-steps-you-must-take-to-develop-your-online-community-further-than-your-blog)

We advocate that before you do anything else to [kick off your community](https://www.brightbull.co.uk/blog/bid/350037/17-examples-of-b2b-online-communities-how-the-big-hitters-go-about-it), you must, must, must have a blog, but once that’s done and you’re in the routine of publishing regular content, it’s time **to bolster your efforts with the other platforms available to you**.

These are the steps you must take to develop your online community:

[Continue Reading **](https://www.brightbull.co.uk/blog/five-steps-you-must-take-to-develop-your-online-community-further-than-your-blog)

[** 1 Comment](https://www.brightbull.co.uk/blog/five-steps-you-must-take-to-develop-your-online-community-further-than-your-blog#comments-listing)

Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)

- [Tweet](https://twitter.com/share)

## [Launching a B2B online community, where to start?](https://www.brightbull.co.uk/blog/launching-a-b2b-online-community-where-to-start)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Fri, Mar 27,2015

[![Launching a B2B online community, where to start?](https://www.brightbull.co.uk/hs-fs/hub/188124/file-2677099285-jpg/LaunchingaB2Bonlinecommunitywheretostart.jpg)](https://www.brightbull.co.uk/blog/launching-a-b2b-online-community-where-to-start)

Great, you’re convinced. You realise that at some point you’re going to have to come around to the idea of an [online community for your event(s) ](https://www.brightbull.co.uk/blog/bid/350037/17-Examples-of-B2B-Online-Communities-how-the-big-hitters-go-about-it)and what better time to start than right now? So how exactly do you do that?

Start Blogging! Start your own, blog on LinkedIn, blog wherever you want, but do it consistently.

Well we’ve shown you the shape an online event community can take, so think about which areas you’d like to focus on. We have some advice of our own on that topic but ultimately it’s down to you to fit the forum to your ideal customer, or the place you know your prospects and customers can be found.

However, we can’t stress this point enough – if you don’t have a blog you’re missing a major opportunity to [generate leads](https://www.brightbull.co.uk/b2b-marketing-needs/qualified-lead-generation) and build a captive audience. This is the most effective first step you can take in creating YOUR community, though you might not think it’s the easiest.

Here are our **5 steps to blog succes**s, take them one step at a time.

[Continue Reading **](https://www.brightbull.co.uk/blog/launching-a-b2b-online-community-where-to-start)

[** 1 Comment](https://www.brightbull.co.uk/blog/launching-a-b2b-online-community-where-to-start#comments-listing)

Topics: [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [Content Marketing](https://www.brightbull.co.uk/blog/topic/content-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)

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## [Event online communities: which companies are doing what?](https://www.brightbull.co.uk/blog/event-online-communities-which-companies-are-doing-what)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, Mar 17,2015

[![Event online communities: which companies are doing what?](https://www.brightbull.co.uk/hs-fs/hub/188124/file-2565424441-gif/Whyyouneedtostartacommunitynowandwhereyourcompetitorsarewiththeirefforts.gif)](https://www.brightbull.co.uk/blog/event-online-communities-which-companies-are-doing-what)

Most event companies we’ve engaged with have at least an understanding that something in the industry needs to change, even if they’re not sure quite what shape this change will take. They’re all scratching their heads as to how they can **achieve greater levels of awareness for their events, drive delegate attendance, and increase ticket sales** – and do so in a sustainable way.

The [beauty of the online community is that it checks all the boxes](https://www.brightbull.co.uk/blog/bid/350037/17-examples-of-b2b-online-communities-how-the-big-hitters-go-about-it). It is the only clear solution. Any conference organisation that isn't thinking about developing a community, generating good engaging content, pulling rather than pushing and recognising that there needs to be a different approach, is missing a huge opportunity.

[Continue Reading **](https://www.brightbull.co.uk/blog/event-online-communities-which-companies-are-doing-what)

[** 1 Comment](https://www.brightbull.co.uk/blog/event-online-communities-which-companies-are-doing-what#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [B2B Marketing How to](https://www.brightbull.co.uk/blog/topic/b2b-marketing-how-to) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)

- [Tweet](https://twitter.com/share)

## [What is the meaning of “online community” in the event industry](https://www.brightbull.co.uk/blog/what-is-the-meaning-of-online-community-in-the-event-industry)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Mar 12,2015

[![What is the meaning of “online community” in the event industry](https://www.brightbull.co.uk/hs-fs/hub/188124/file-2589037437-png/Blog/B2B-Online-Community-What-is-the-meaning.png)](https://www.brightbull.co.uk/blog/what-is-the-meaning-of-online-community-in-the-event-industry)

Many event companies are just waking up to the fact that online communities could become a huge part of their event marketing strategy, so let’s start by clarifying exactly what we mean.

An **online community**, put simply, is **a virtual community where members or users primarily use the internet to share information and interact with one another**. In the event industry, an online community is formed around a single event, or if the topics are related, a group of events. The information shared would relate to the topic of the event(s), and participants in these interactions would have an interest in the sector. In its purest form, [an online community is inbound marketing in action](https://www.brightbull.co.uk/blog/bid/350037/17-examples-of-b2b-online-communities-how-the-big-hitters-go-about-it): the process of attracting leads to your organisation, rather than using outdated, interruptive methods to gain new business.

[Continue Reading **](https://www.brightbull.co.uk/blog/what-is-the-meaning-of-online-community-in-the-event-industry)

[** 0 Comments](https://www.brightbull.co.uk/blog/what-is-the-meaning-of-online-community-in-the-event-industry#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)

- [Tweet](https://twitter.com/share)

## [14 Must Follow Essentials That Make Killer Event and Conference Websites](https://www.brightbull.co.uk/blog/must-follow-essentials-that-make-killer-event-and-conference-websites)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Nov 06,2014

[![14 Must Follow Essentials That Make Killer Event and Conference Websites](https://www.brightbull.co.uk/hs-fs/hub/188124/file-2045526005-jpg/Blog/killer-conference-and-event-websites.jpg)](https://www.brightbull.co.uk/blog/must-follow-essentials-that-make-killer-event-and-conference-websites)

Your event homepage is a really important platform for promoting your B2B event, and [getting it spot on will make you stand out from the competition](https://www.brightbull.co.uk/b2b-marketing-needs/effective-b2b-websites). There’s some cool stuff you can do, and some really [innovative approaches to tackling both the layout and the functionality](https://www.brightbull.co.uk/blog/bid/300103/the-best-event-website-templates-to-pimp-your-next-event) – but first you must perfect the content, and the elements and steps that are absolutely imperative.

[Continue Reading **](https://www.brightbull.co.uk/blog/must-follow-essentials-that-make-killer-event-and-conference-websites)

[** 0 Comments](https://www.brightbull.co.uk/blog/must-follow-essentials-that-make-killer-event-and-conference-websites#comments-listing)

Topics: [B2B Websites](https://www.brightbull.co.uk/blog/topic/b2b-websites) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)

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## [5 takeaways from the event marketing summit](https://www.brightbull.co.uk/blog/5-take-aways-from-the-event-marketing-summit)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Wed, Oct 15,2014

[![5 takeaways from the event marketing summit](https://www.brightbull.co.uk/hs-fs/hub/188124/file-1849755938-jpg/Blog/event-marketing-summit-2014-courtesy-of-capturise-com.jpg)](https://www.brightbull.co.uk/blog/5-take-aways-from-the-event-marketing-summit)

It's great to see that events specifically talking about "events and conference marketing" are on the up and the newly launched Event Marketing Summit by the Global Conference Network took place just recently. Over 150 people attended - from event marketers to senior management, old friends as well as new faces.

[Continue Reading **](https://www.brightbull.co.uk/blog/5-take-aways-from-the-event-marketing-summit)

[** 0 Comments](https://www.brightbull.co.uk/blog/5-take-aways-from-the-event-marketing-summit#comments-listing)

Topics: [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)

- [Tweet](https://twitter.com/share)

## [5 Tips on how to become a B2B thought leader for your events](https://www.brightbull.co.uk/blog/5-tips-on-how-to-become-a-b2b-thought-leader-for-your-events)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Oct 09,2014

[![5 Tips on how to become a B2B thought leader for your events](https://www.brightbull.co.uk/hs-fs/hub/188124/file-1809624985-jpg/Do-you-have-the-guts-to-be-a-thought-leader-Brightbull.jpg)](https://www.brightbull.co.uk/blog/5-tips-on-how-to-become-a-b2b-thought-leader-for-your-events)

As a content officer, conference producer, event planner or even a CEO for an event company, you probably have a lot on your plate already – and the prospect of striving to become a thought leader might seem daunting. However, as the face of your organisation with your potential delegates, it’s absolutely critical that you outwardly portray that you’re an authority within the industry your event serves. There isn’t a quick fix to ensure you’re regarded as such, but we’ve figured out the [ultimate approach to get yourself, and your events, noticed](https://www.brightbull.co.uk/blog/b2b-event-marketing-guide-driving-attendance-sponsorship-sales).

[Continue Reading **](https://www.brightbull.co.uk/blog/5-tips-on-how-to-become-a-b2b-thought-leader-for-your-events)

[** 0 Comments](https://www.brightbull.co.uk/blog/5-tips-on-how-to-become-a-b2b-thought-leader-for-your-events#comments-listing)

Topics: [B2B Social Media](https://www.brightbull.co.uk/blog/topic/b2b-social-media) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)

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## [17 Examples of B2B Online Communities That Drive Event Registrations - [Slideshare]](https://www.brightbull.co.uk/blog/17-examples-of-b2b-online-communities-that-drive-event-registrations-slideshare)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Oct 02,2014

[![17 Examples of B2B Online Communities That Drive Event Registrations - [Slideshare]](https://www.brightbull.co.uk/hs-fs/hub/188124/file-1657816329-gif/17-examples-of-b2b-online-communities.gif)](https://www.brightbull.co.uk/blog/17-examples-of-b2b-online-communities-that-drive-event-registrations-slideshare)

These are 17 of the best examples of B2B online communities launched by event organisations, or companies with a strong event presence. Most of them center approach on simplicity. We hope this ebook serves as some inspiration, or a means to show your teams that it doesn't have to be complicated. 

[Continue Reading **](https://www.brightbull.co.uk/blog/17-examples-of-b2b-online-communities-that-drive-event-registrations-slideshare)

[** 0 Comments](https://www.brightbull.co.uk/blog/17-examples-of-b2b-online-communities-that-drive-event-registrations-slideshare#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [B2B Websites](https://www.brightbull.co.uk/blog/topic/b2b-websites) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)

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## [Attention event sales teams: adopt a multi touch approach to add value for sponsors](https://www.brightbull.co.uk/blog/bid/352156/attention-event-sales-teams-adopt-a-multi-touch-approach-to-add-value-for-sponsors)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Jul 31,2014

[![Attention event sales teams: adopt a multi touch approach to add value for sponsors](https://www.brightbull.co.uk/hs-fs/file-1358219587-gif/images/attention-event-sales-teams-adopt-a-multitouch-approach-to-add-value-for-sponsors1.gif)](https://www.brightbull.co.uk/blog/bid/352156/attention-event-sales-teams-adopt-a-multi-touch-approach-to-add-value-for-sponsors)

Multi touch point marketing is rapidly picking up momentum in the B2B events industry, and your event sales team need to get on board.  

Your B2B customers have high expectations and want to be engaged **via the medium that best suits them, at their own convenience** and in a way that is tailored to their every need. Just as importantly, your sponsorship clients are demanding much more for their hard-won buck. As a consequence, your sales team need to add value for sponsors at the same time as[** offering a more integrated and personalised experience for delegates**](https://www.brightbull.co.uk/blog/bid/347394/the-delegate-sales-squeeze-a-guide-for-b2b-event-marketers) across multiple touch points.

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/352156/attention-event-sales-teams-adopt-a-multi-touch-approach-to-add-value-for-sponsors)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/352156/attention-event-sales-teams-adopt-a-multi-touch-approach-to-add-value-for-sponsors#comments-listing)

Topics: [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)

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## [Event producers are out, industry experts are in](https://www.brightbull.co.uk/blog/bid/351659/event-producers-are-out-industry-experts-are-in)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Thu, Jul 24,2014

[![Event producers are out, industry experts are in](https://www.brightbull.co.uk/hs-fs/file-1323478152-jpg/images/event-producers-are-out-industry-experts-are-in.jpg)](https://www.brightbull.co.uk/blog/bid/351659/event-producers-are-out-industry-experts-are-in)

The term ‘event producer’ is pretty old school. The once straightforward task of [managing and marketing an event programme](https://www.brightbull.co.uk/b2b-marketing-needs/event-marketing-support/) doesn’t really exist anymore. Now, as someone responsible for building an event programme you need to **adopt a more editorial role**. Furthermore, you are required to be an ‘industry expert’. In other words, you need to **understand the content and context of your event** and the interests of the B2B audience your event aims to reach.

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/351659/event-producers-are-out-industry-experts-are-in)

[** 1 Comment](https://www.brightbull.co.uk/blog/bid/351659/event-producers-are-out-industry-experts-are-in#comments-listing)

Topics: [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)

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## [19 Examples of B2B Online Communities - how the big hitters go about it](https://www.brightbull.co.uk/blog/bid/350037/17-examples-of-b2b-online-communities-how-the-big-hitters-go-about-it)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Fri, Jul 04,2014

[![19 Examples of B2B Online Communities - how the big hitters go about it](https://www.brightbull.co.uk/hs-fs/file-1182557932-jpg/images/best-examples-of-online-b2b-communities-resized-600.jpg)](https://www.brightbull.co.uk/blog/bid/350037/17-examples-of-b2b-online-communities-how-the-big-hitters-go-about-it)

*List updated: August 2016*

Almost every time I speak to event industry leaders about reinvigorating their event marketing, the topic of online communities comes up, followed by the question: **how are the big players in events driving online engagement with their communities?**

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/350037/17-examples-of-b2b-online-communities-how-the-big-hitters-go-about-it)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/350037/17-examples-of-b2b-online-communities-how-the-big-hitters-go-about-it#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [B2B Content Marketing](https://www.brightbull.co.uk/blog/topic/b2b-content-marketing) [B2B Websites](https://www.brightbull.co.uk/blog/topic/b2b-websites) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)

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## [Inbound marketing for conferences. What's the score?](https://www.brightbull.co.uk/blog/bid/346682/inbound-marketing-for-conferences-what-s-the-score)

by [Ricardo Molina](https://www.brightbull.co.uk/blog/author/ricardo-molina), on Tue, May 27,2014

[![Inbound marketing for conferences. What's the score?](https://www.brightbull.co.uk/hs-fs/file-892489845-jpg/images/inbound-marketing-whats-the-score.jpg)](https://www.brightbull.co.uk/blog/bid/346682/inbound-marketing-for-conferences-what-s-the-score)

The conference and events industry are scratching their heads about what they can do to drive delegate attendance, conference ticket sales and in general [how they can achieve sexier marketing](https://www.brightbull.co.uk/blog/alternative-b2b-marketing-automation-platforms-for-smes-on-a-budget).

[Continue Reading **](https://www.brightbull.co.uk/blog/bid/346682/inbound-marketing-for-conferences-what-s-the-score)

[** 0 Comments](https://www.brightbull.co.uk/blog/bid/346682/inbound-marketing-for-conferences-what-s-the-score#comments-listing)

Topics: [B2B Marketing](https://www.brightbull.co.uk/blog/topic/b2b-marketing) [B2B Marketing Best Practices](https://www.brightbull.co.uk/blog/topic/b2b-marketing-best-practices) [Event Marketing](https://www.brightbull.co.uk/blog/topic/event-marketing) [Conference Marketing](https://www.brightbull.co.uk/blog/topic/conference-marketing) [Inbound Marketing](https://www.brightbull.co.uk/blog/topic/inbound-marketing) [B2B communities](https://www.brightbull.co.uk/blog/topic/b2b-communities)

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[

Ricardo MolinaTue, Apr 21,20155 min read

## How to build your own news portal without writing any content

Many companies, particularly smaller ones, find it difficult to create their own content, ...

Start Reading 

](https://www.brightbull.co.uk/blog/how-to-build-your-own-news-portal-without-writing-any-content)[

Ricardo MolinaThu, Apr 16,20153 min read

## What is the return on investment from a B2B online community?

This is the single question, budget holders ask most frequently to both marketers and ...

Start Reading 

](https://www.brightbull.co.uk/blog/what-is-the-return-on-investment-from-a-b2b-online-community)[

Ricardo MolinaMon, Apr 13,20158 min read

## How much does it cost to launch a B2B online community?

Building a community is a big commitment for all parties involved, and one of these ...

Start Reading 

](https://www.brightbull.co.uk/blog/how-much-does-it-cost-to-launch-a-b2b-online-community)[

Ricardo MolinaWed, Apr 01,20153 min read

## Five steps you must take to develop your online community further than your blog

We advocate that before you do anything else to kick off your community, you must, must, ...

Start Reading 

](https://www.brightbull.co.uk/blog/five-steps-you-must-take-to-develop-your-online-community-further-than-your-blog)[

Ricardo MolinaFri, Mar 27,20153 min read

## Launching a B2B online community, where to start?

Great, you’re convinced. You realise that at some point you’re going to have to come ...

Start Reading 

](https://www.brightbull.co.uk/blog/launching-a-b2b-online-community-where-to-start)[

Ricardo MolinaTue, Mar 17,20154 min read

## Event online communities: which companies are doing what?

Most event companies we’ve engaged with have at least an understanding that something in ...

Start Reading 

](https://www.brightbull.co.uk/blog/event-online-communities-which-companies-are-doing-what)[

Ricardo MolinaThu, Mar 12,20154 min read

## What is the meaning of “online community” in the event industry

Many event companies are just waking up to the fact that online communities could become ...

Start Reading 

](https://www.brightbull.co.uk/blog/what-is-the-meaning-of-online-community-in-the-event-industry)[

Ricardo MolinaThu, Nov 06,20145 min read

## 14 Must Follow Essentials That Make Killer Event and Conference Websites

Your event homepage is a really important platform for promoting your B2B event, and ...

Start Reading 

](https://www.brightbull.co.uk/blog/must-follow-essentials-that-make-killer-event-and-conference-websites)[

Ricardo MolinaWed, Oct 15,20144 min read

## 5 takeaways from the event marketing summit

It's great to see that events specifically talking about "events and conference ...

Start Reading 

](https://www.brightbull.co.uk/blog/5-take-aways-from-the-event-marketing-summit)[

Ricardo MolinaThu, Oct 09,20143 min read

## 5 Tips on how to become a B2B thought leader for your events

As a content officer, conference producer, event planner or even a CEO for an event ...

Start Reading 

](https://www.brightbull.co.uk/blog/5-tips-on-how-to-become-a-b2b-thought-leader-for-your-events)[

Ricardo MolinaThu, Oct 02,20141 min read

## 17 Examples of B2B Online Communities That Drive Event Registrations - [Slideshare]

These are 17 of the best examples of B2B online communities launched by event ...

Start Reading 

](https://www.brightbull.co.uk/blog/17-examples-of-b2b-online-communities-that-drive-event-registrations-slideshare)[

Ricardo MolinaThu, Jul 31,20144 min read

## Attention event sales teams: adopt a multi touch approach to add value for sponsors

Multi touch point marketing is rapidly picking up momentum in the B2B events industry, ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/352156/attention-event-sales-teams-adopt-a-multi-touch-approach-to-add-value-for-sponsors)[

Ricardo MolinaThu, Jul 24,20143 min read

## Event producers are out, industry experts are in

The term ‘event producer’ is pretty old school. The once straightforward task of managing ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/351659/event-producers-are-out-industry-experts-are-in)[

Ricardo MolinaFri, Jul 04,20148 min read

## 19 Examples of B2B Online Communities - how the big hitters go about it

List updated: August 2016 Almost every time I speak to event industry leaders about ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/350037/17-examples-of-b2b-online-communities-how-the-big-hitters-go-about-it)[

Ricardo MolinaTue, May 27,20143 min read

## Inbound marketing for conferences. What's the score?

The conference and events industry are scratching their heads about what they can do to ...

Start Reading 

](https://www.brightbull.co.uk/blog/bid/346682/inbound-marketing-for-conferences-what-s-the-score)

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