Help yourself to these free resources. We're so transparent we're willing to give away our secrets on B2B and events marketing
The founders, Thomas and Penny, have a track record in community building and were early adopters of the digital age. They founded Ecademy, one of the first communities for business professionals, with 650k members.
This is one not to be missed!
The journey started small in 2010 with a meetup in London with just 25 people in the back room of a pub. Today they have grown to over 150,000 members across meetups in 200+ cities around the world.
The website serves a highly engaged trade audience of over 30,000 unique monthly visitors, and is read in over 100 countries. They have a weekly podcast too.
We cover so much in this session, including:
These are some of the topics and themes touched on our conversation:
In this live conversation with Michael, we'll be exploring:
In this conversation with Sasha Frieze we delved into how organisations will be able to bring their community alive though a live, hybrid or virtual environment.
How to do that?
You might have guessed that it's all about creating a series of podcasts, webinars, interviews, videos etc. Some companies are doing it very well and are gaining great results. We looked at different concepts, like:
In this session we get a look at the different approach to virtual events that Adam and the Tamarindo Group took and suggest. We dig in into:
In this session Ashley Friedlein, probably one of the most knowledgeable figures on the topic of B2B communities will be sharing key insights on community management.
We have a very special guest, who build his own community and events organically using no paid traffic or advertising. It there is a time to build this it is now.
Becoming a LinkedIn Extrovert!!! This is the single most important thing for sales teams right now, even more, if you are in marketing, content/production teams you need to stay top of mind with your audience.
Learn how to re-engineer your processes to use the power of web and internet based systems to change the way you work and reach to clients. Also, we will be sharing the framework and steps B2B Companies, Media and Events need to take in order to begin this much needed transformation.
In this session, we had three guests who have run very recent virtual events and very successfully.
Jo Lankester, Managing Director at White October Events, Fergus Gregory, Director at Collingwood Advisory, and Raoul Monks, Founder and Director at Flume Training, shared with us their experiences, the good and the bad of running a virtual events.
Highly relevant content for senior management as well as marketing and sales.
Julian Graves, Chairman and Director of Scaleup Advisory at Collingwood advisory talked us through the real meaning of the Digital Pivot for B2B Event professionals. It means going deeper into the business model pivot and the ever critical need to deliver value and quality. They see the transition for B2B organisations in events in three stages:
Watch webinar session to learn about the top tools and tactics that you and your team should be using to increase productivity, automate campaigns and get better results. Spend more time innovating, testing new ideas and engaging with potential clients.
Watch webinar session to learn about the top tools and tactics that you and your sales team should be using to increase productivity, gain more data insight and better results. Spend more time engaging with potential clients, building relationships and converting leads instead of wasting time on admin.
Your contact database is the lifeblood of your business, without it, you are nothing.
How certain are you on maximising your contact database?
A must-watch session for companies/individuals running B2B Events, Conferences, Exhibitions and Webinars. Director of TagDigital.uk PPC for events expert Laura Davidson shares us her in-depth analysis and insights on the PPC campaigns she has been running for her client's B2B events. Start your PPC campaign with this guide and get a free consultation if you wish so.
An extensive guide for attracting and keeping hold of your best event marketers. This guide includes a blog and a 1-hour video recording of the webinar with two industry experts explaining and sharing their experience on placing top event marketing talents for over 20 years. Sign up now and build your great event marketing team.
Your go-to guide to the key traits that identify a new school event marketer - plus expert insights, best practices and tips to really help you transform your teams into an inspiring clan of super-event marketers.
Time is the most valuable resource for marketers and this guide give you actionable tips on how you can get a handle on yours.
Demonstrate that you are the leading authority and learn how you can develop a simple content marketing plan to drive members and non-members to your association's website.
The aim of this presentation is to show event professionals how to repurpose video content from an event and how to use it to build a content strategy that generates visitors, leads and delegates.
Marketing partners are hugely valuable to event companies - the difficulty is in securing them. A one-size-fits-all approach just won't cut it, and if your team fail to do their research before speaking to prospective partners, your success rate will remain low.
We're offering a free B2B marketing best practice review. Refresh your marketing strategy, identify opportunties for growth, and see where your current marketing activities compare against the benchmark.
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