So does it exist?

Sure it does – but there’s definitely no short cut to get there.

A great article to read if you’re a business using social media or about to kick start. So many businesses seem to be missing the whole point! Stick to these Top 5 Social Media rules:

Do you know who your social media audience is and where they sit in the Social Technographics Ladder? Probably this tool will give you the answers you need or at least an element of support when evaluating your social media effectiveness. This is a very good tool for any marketer planning their social media strategy, as it is critical to understand where in the ladder your audience sits. We are now using this tool with all our customers to help them define their social media objectives.

I came across this article today in Marketing Week and although it specifically talks about B2C, the essentials translate to B2B too.

An interesting article highlighting a clever campaign by a Swedish newspaper.

I went to the Black Eyed Peas concert at the O2 on Wednesday – it was a fantastic evening! Aside the amazing vocals of Fergie, the brilliant DJ set by Will.i.am and the incredible stage graphics and laser effects .. one of the most memorable things from the night for me was Blackberry’s clever and innovative way of product placement and branding.

Well it’s finally here – Election Day has arrived and voting is underway! I’m not here to express any political views but there’s no reason why we can’t get into the election spirit. We may well be entering into a new political era after today.

Along with the buzz and excitement of launching our new brand, we have also moved to a new space. We’re very proud to call The Hub our new home. If you haven’t heard of The Hub you have to come and check it out. It’s such an exciting and inspiring place to be and full of diverse people doing such amazing things! Working here is like being part of an exclusive member’s club with access to innovation, ideas, experience, connections and a wonderfully vibrant community.

The Design Council have published a series of design facts – and for me this one says it all! Gone are the days when good design can’t prove it’s worth and value. We’ll be posting more over the coming weeks..

A bit of commotion here at The Hub when the Prime Minister makes a morning visit. Gordon Brown came to launch the UK Government’s Digital Inclusion strategy, which has been in the news a lot recently.