B2B Marketing Blog

A way to an agency's heart...

…is through the stomach!

101 Awesome Marketing Quotes by Hubspot

Hubspot have produced this great complilation of 101 marketing quotes – fantastic for team motivation and inspiration! Also a great example of ‘adding value first’ to engage a prospective audience – love it. Note how they have made it accessible to view, without having to enter any contact details.

Topics: B2B Marketing Marketing Tools Direct Marketing Design & Branding

Word clouds tool by Wordle

We came across this nifty little toy today and wanted to share it with you.

Wordle cleverly generates “word clouds” from your text. You can play around with colours, fonts and layouts or simply let the tool ‘randomise’ and suggest creations for you. There’s even an advanced feature, allowing you to manipulate further.

Topics: Marketing Tools

Conference Addict Infographic

Here’s a new infographic that’s flying around this week amongst B2B marketers – courtesy of Fast Company. The ‘cozy conference club’ as they refer to it, are the high fliers of the world that meet at these leading industry events. A great illustration of the power of conferences and how meaningful relationships and business is created through face-to-face. No social media or virtual event could ever really touch that.

Topics: B2B Marketing

BrightBull nominated for Innovation Award for sharedserviceslink.com campaign

BrightBull are delighted at the fantastic news of being nominated for the Innovation Award for the Conference Awards 2011 for our recent viral game campaign for client sharedserviceslink.com. Congratulations to the team!

Conference for Conference Professionals - The Verdict

After much anticipation within the conference world, the ‘Conference for Conference Professionals‘ finally took place last Friday 1st April 2011.

Topics: B2B Marketing

Print Ads just got cooler!

Who said print ads were dead?

Following on from my blog this week on the AXA iAd Campaign – well check this one out! This is seriously cool so I thought it was worth sharing.

Who said print ads were dead?

Following on from my blog this week on the AXA iAd Campaign – well check this one out! This is seriously cool so I thought it was worth sharing.

Topics: Direct Marketing

The Future of Print Ads - AXA innovates

Check out this fantastic, revolutionary interactive advert from AXA. The print ad entices readers to place their iPhone on the blank space on the page which then brings the story to life! (one downside – the ad is exclusively targeting iPhone users, so missing out on targeting other smart phone users).

Topics: B2B Marketing Direct Marketing

Free good content and in different media. Something for B2B Marketeers to benchmark

This week has been a busy one but I managed to read something quite interesting from Jamie Turner from the 60 Second marketeer. (Quite appropriate for the moment – literally 60 seconds short)

Topics: B2B Marketing Marketing Tools B2B Social Media

Proud to be in B2B

It’s nicely done, yet a simple and fun way of promoting their relaunch and illustrating their proposition – definitely a refreshing approach to what would normally be a bog standard print/banner ad.

A bright and upbeat start to the week – and definitely made me feel great about being a B2B Marketer!

Topics: B2B Marketing

TFM&A Review

The marketing world was hit with TFM&A this week. Lots of keen marketers under one roof, buzzing around to hear from some of the big names in marketing, do a spot of networking and of course pick up some enticing cupcakes along the way!

Topics: B2B Marketing

Reads of the Week - from controversial to ethical

Friday was a busy day at BrightBull HQ! But here are the top three stories that stood out for me from last week – a nice marketing pick and mix.

Topics: B2B Marketing B2B Social Media

Social media critique frenzy - PHD's Video Campaign

Marketing Magazine loved it.

eConsultancy hates it.

Bright Bull .. well not to sit on the fence, but I think hate is a strong word! Definitely not in love with it, but we’re not joining the YouTube mobsters either!

Topics: B2B Social Media

Bank of America is the bank of satan: Is any traffic good traffic?

I read with interest an article in Finextra about Bank of America’s latest encounter with PR cyber-jackers where if you go to bankofsatan.com you will be redirected to the bank’s website.

Topics: B2B Social Media

Retail Nirvana - 'The People's Supermarket'

I’m loving the Channel 4 documentary on ‘The People’s Supermarket’ and I wanted to spread the great work that they’re doing.
Topics: B2B Marketing

All about social media and its relevance to B2B Marketing - Reads of the week

It was a little bit of social media frenzy this week. So here are my top selections!

Topics: B2B Marketing B2B Social Media

Egyptian revolution encapsulates a number of media trends

An interesting read from The Social Graf – ‘In Egypt, Revolution is a Media Mashup’.

Topics: B2B Marketing B2B Social Media

We can benchmark B2B social media from professional services companies

A very good start of the week when I found this great report on econsultancy. A white paper specially tailored for professional services companies, but found that there was a lot of information that one can apply in their B2B social media campaigns.

Topics: B2B Social Media

BrightBull launches first and only e-Invoicing online game

BrightBull have been keeping very busy over the past few months. With the blink of an eye we’re almost at the end of 2010!

Topics: B2B Marketing

15 Inspirational Quotes about B2B Marketing from Marketo

Modern B2B Marketing wrote an interesting article recently that I wanted to share with you all. Something to bookmark and keep at hand for those days when you need some inspiration to the marketing senses! We all need it from time to time and B2B Marketers are certainly not immune from it!

Topics: B2B Marketing