As we all know, content is such a powerful way of communicating with your customers and more importantly pulling in new audiences for events. Content is a key part of any B2B marketing strategy now especially as the focus is shifting towards online communities. Once visitors come to your website you want them to stay and take a look around - but it's getting them to your site in the first place that's the challenge. How will you cut through the online noise and get your audience to take the botheration of coming to your website? It's all about relevant and timely content! Often companies stop in their tracks when they think of content - the cost, the time. But now there are so many content marketing tools you can tap into that don't cost the earth and are quick and easy to use. So there really is no excuse to get started.

Here are 11 content creation tools that will surely help event professionals to attract an engaged audience for your events. 

1. publi.sh
   Digital marketing guides.
   Publi.sh gives you reams of content and easy search functionality. It’ll give you endless hints and tips on how to effectively market your conference.
   
   
2. Thunderclap
   To amplify your message. 
   Utilising “the power of the crowd” to get your message out, Thunderclap is a tool to encourage your most loyal supporters to spread the word about your event and get it trending within relevant circles.
   
   
3. Email Signature Rescue
   Email signature templates.
   In just 10 minutes you can create and install a new html email signature. This tool is ideal for freelance event experts and conference start-ups. It gives you a professional appearance in just a few clicks.
   
   
4. Box
   Content sharing.
   The perfect way to collaborate securely and efficiently, Box allows you to upload and view cloud-based content. You can access on the go and invite other contributors to share content too.
   
   
5. everyonesocial
   Employee advocacy on social media.
   Encourage your colleagues to share content socially with this easy online tool. With employees sharing 38 times more content when using the platform, it’s hard to argue that this isn’t a good idea. It makes it easier to ask others to share, and more likely that they will.
   
   
6. eBookBurn
   Easy online eBook creation.
   An affordable yet professional solution for when you need an eBook created fast, but don’t have the design resource to do it in-house.
   
   
7. ideascale  
   Crowd-sourced ideas.
   Using crowdsourcing to “help you find and develop the next big thing”, ideascale is perfect for creative event professionals looking for a responsive sounding board. You can collaborate with the “crowd”, brainstorm ideas, and develop into fully fledged company initiatives.
   
   
8. idio
   Intelligent content marketing.
   Idio lets you profile your prospects based upon what online content they consume. This tool will tell you more about your prospects than you’re a standard analytics tool, and may even surprise you with the content insights it offers.
   
   
9. buffer
   Smart social sharing.
   You can share any page you’re reading with Buffer, and signing up is free. It’s a super quick way to share across multiple social platforms – great for when your event is looming and you’re pressed for time.
   
   
10. clicktotweet
    Simple blog promotion.
    This has to be the fastest way to promote your blog on Twitter, with minimal work involved. You simply create the message you’d like to be shared, generate a link and share that, and let your audience click to tweet (yes it’s in the name!). It’s as simple as it sounds, and you can even measure the link results.
    
    
11. easel.ly
    Thousands of free infographic templates.
    To create and share visual ideas try easel.ly. Just pick a template – there are definitely enough to choose from – and generate a cool infographic using the data you want to represent. A fantastic addition to any presentation or breakout space.
    
    
12. Canva
    Very simple design software
    A simple, drag-and-drop, design software that’s completely online and free to use. It gives you everything you need to easily turn ideas into stunning designs. Create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations and so much more.
    

If you have any other content tools that haven't been mentioned here, feel free to leave a comment or get in touch and we'll check it out and add to the list. It's also worth checking out 16 mantras for increasing your event website visits with value-adding content if you haven't seen it already.