Video for B2B events is a must, and any organiser who doesn’t think to budget for it and prioritise its importance will likely regret it when the sales and marketing teams come to sourcing or generating new leads next time around.

But how exactly do you make the most of that conference footage? And how can you tell its effectiveness as a lead generation tool? Well, I’ve been keeping an eye on one company in this arena that is driving the industry forward in a very innovative and cool way. CatchTalk.tv has built its own platform for event companies to showcase conference video on, and not only that, but it can demonstrate the ROI behind it too. 

Here’s why it is a no-brainer to make use of what Catchtalk.tv is doing:

Users can view video content free of charge for the first 90 seconds

This sounds too good to be true, but incredibly it’s not! The platform offers a simple trade – some information from the user and their LinkedIn profile so that appropriate and relevant content can be suggested, and in exchange they have access to valuable, educational and slickly produced conference outputs.     

Users only need to sign up once

As a user, having to hand over your details in one fell swoop is a huge draw. Rather than having to populate a form each time they would like to view a particular video, users can quickly log in using their LinkedIn profile. This offers the additional benefit to those hosting content that their viewers will be B2B professional users, and you’ll have access to some crucial lead-qualifying information, not just email.

The platform can easily be embedded in your event website

Using CatchTalk.tv to host content doesn’t mean directing valuable prospects away from your site, and running the risk of losing them altogether. It’s a lead generation tool that is as robust as having a form attached to your own CMS – just way cooler.

The platform can be white-labelled, making it look like a slick element of your own site

Rather than having a cool tool which jars slightly with your own brand, you can take this one and really make it your own. It fits in seamlessly with your own set-up and design, it just offers a functionality which wouldn’t be available to your website visitors (or your event company) otherwise.

There is real, demonstrable ROI

Catchtalk.tv can deliver not only qualified leads but also the analytics behind the video views – something you certainly won’t be receiving if you simply upload your clips to YouTube.

There’s no risk involved, as the platform is free to host on

Yes, free to use for those hosting content as well as those viewing it. Their revenue model is Pay per lead, but even so the first 50 leads are free. This means no need to make the business case to your superiors either, which is always a relief to those in the events industry. This means that it is a no-brainer to just try it.

Catchtalk.tv are driving engagement themselves, widening the community

Not only do hosting companies have the option to display the platform prominently on their own site and draw viewers, but the platform is also being actively marketed, and attracting viewers to content on its own. This means it’s not only a platform but a community of engaged event-related individuals just waiting to be provided with great video content.

It’s not often that I see a cool and - more importantly – new idea developed to such an advanced level within our industry of events. It’s even more rare that I observe one I would consider using regularly. But Catchtalk.tv is onto something unique and innovative which could add huge value to an event marketer’s arsenal of promotional channels. It’s definitely worth a look, and could make you rethink your conference video strategy entirely – for the better.

Image credit: duncan_h