BrightBull have been keeping very busy over the past few months. With the blink of an eye we’re almost at the end of 2010!

An exciting project we’ve been focused on mostly recently is for our long term clients, sharedserviceslink.com. BrightBull have been leading the website relaunch project and developing the marketing strategy and campaigns for the launch.

We wanted to launch the new and exciting website with a real big bang! To inaugurate the launch, BrightBull developed the idea of the first and only e-Invoicing viral online game – ‘Kill the Paper Invoice’.

This viral and lead generation marketing campaign was created to drive and increase website visits, increase prospects and extend brand recognition.

This innovative B2B campaign was born out of dispelling the myth that invoice processing wasn’t the most entertaining of activities, whilst also giving users the opportunity to vent processing frustrations! It’s certainly a refreshing marketing approach for the finance sector – we thought it was high time to break the mould and do something different.

The response and feedback from fellow B2B marketers, the conference and finance industries, has been extremely positive. This successful campaign illustrates how possible it is to have fun with your campaigns whilst still delivering key objectives and results – something the B2B arena can certainly be adverse to.

Thanks to everyone who played a part in making the ‘Kill The Paper Invoice’ viral game campaign happen!