Who said print ads were dead?

Following on from my blog this week on the AXA iAd Campaign – well check this one out! This is seriously cool so I thought it was worth sharing.

Who said print ads were dead?

Following on from my blog this week on the AXA iAd Campaign – well check this one out! This is seriously cool so I thought it was worth sharing.

Volkwagen – Test Drive in Print Ad

First it was AXA in Belgium and now Volkwagen in Norway – Europe is certainly leading the way with bringing print ads to life using the iPhone.

There’s something to be learned for all marketers here. Okay, not all of us have the budgets to develop interactive ads/iphone apps and we might not be big brands like AXA and Volkswagen, but at the very least (and forgive the cliché), we should be thinking much more out of the box when it comes to print advertising if we stand a chance of grabbing readers attention!

So even if you’re a start-up or an SME, or like a lot of our clients, in the Business Information industry, really think about your key message, your compelling offering and how you can make it look sexy. It’s be done, so time to refresh those print ads and create a stir!

I’ll be on the continued look out for innovative press ads and will be sure to share them with you on the blog. If you’ve come across any you’d like to share, please feel free to get in touch – we’d love to hear about them.