BrightBull are delighted at the fantastic news of being nominated for the Innovation Award for the Conference Awards 2011 for our recent viral game campaign for client sharedserviceslink.com. Congratulations to the team!

This nomination and the success of the shortlisted campaign has proven that relevant and well researched ‘fun tactics’ can definitely produce long lasting results – so don’t be afraid to test out new ideas. Think of exciting ways in which you can engage your audience, increase traffic to your site, generate leads and extend your brand. B2B Marketing can be just as thrilling and innovative as B2C! Start thinking beyond the traditional marketing channels and delve into these new trends and opportunities…

About the Campaign
After months in development, the relaunch of the sharedserviceslink.com website had to cause a stir among its community of leaders in finance shared services, and stand out from the traditional conference direct-mail marketing strategies. To reflect the revamp, we wanted to generate a buzz among the typically conservative finance professionals. ‘Kill the Paper Invoice’ was born.

BrightBull developed this innovative B2B campaign – the idea of a single-player game that was fun, viral, attractive to sponsors and represented one of the finance community’s most challenging issues.

We turned invoice processing into an addictive and engaging game. The final few days of the competition were a whirlwind of activity with people vying for the leaderboard’s top slots. We have no idea how people achieved the scores they did!

We’re very happy with the ongoing success of this campaign and very excited about being shortlisted for the innovation category for the Conference Awards 2011.The winner will be announced in June – keep your fingers crossed!

Join in the fun! Play the game here.