Internet marketing is forever changing and it can be pretty challenging for marketers to keep on top of it all!
I would highly recommend taking some time out to read this briefing from the experts in Digital Marketing, eConsultancy.
It’s a detailed report on Internet Marketing that covers key issues like Data, Social Media and Content Strategy and although it’s more B2C focused there are some very valuable insights for us B2B marketers.
‘The Financial Times vs. Apple’ case study on Page 18 is a great example of how revenue-conscious publishers are moving into the hybrid mobile app space. There’s lots of good info and learnings throughout.
The best part of the report is that eConsultancy have made it available to download for free.
Download it here: Internet Marketing Strategy Briefing.
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