MarketingSherpa organised a survey of 3,300 marketers on the promise of social marketing ROI for 2012.
The chart nicely illustrates the positive outlook for social marketing next year. 20% of the marketers surveyed are already seeing a measurable ROI and an additional 64% see social marketing as a ‘promising tactic’. We’ve come a long way from the early days of B2B social media just being some hyped, fuzzy, non-measurable medium. It’s here to stay and budgets are now being invested to leverage social media channels even further.
If you’re not considering social media as a key channel in your activities for 2012 then you’re certainly part of a minority!
Read the full article from MarketingSherpa to be further enlightened.
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