--- title: B2B Marketing Blog | Ricardo Molina (9) description: BrightBull's blog gives you tips and ideas on B2B Marketing, ranging from inbound marketing, HubSpot Implementations, to step-by-step guides (9) --- # Ricardo Molina [mailto:ricardo@brightbull.co.uk](mailto:ricardo@brightbull.co.uk) ## Blog Post by Ricardo Molina [ Ricardo MolinaThu, Jul 24,20143 min read ## Event producers are out, industry experts are in The term ‘event producer’ is pretty old school. The once straightforward task of managing ... Start Reading ](https://www.brightbull.co.uk/blog/bid/351659/event-producers-are-out-industry-experts-are-in)[ Ricardo MolinaThu, Jul 10,20142 min read ## The Battle: B2B Conference Organisers vs Publishers WARNING: Publishers are invading your territory! Are you prepared for the battle? Just as ... Start Reading ](https://www.brightbull.co.uk/blog/bid/350542/the-battle-b2b-conference-organisers-vs-publishers)[ Ricardo MolinaFri, Jul 04,20148 min read ## 19 Examples of B2B Online Communities - how the big hitters go about it List updated: August 2016 Almost every time I speak to event industry leaders about ... Start Reading ](https://www.brightbull.co.uk/blog/bid/350037/17-examples-of-b2b-online-communities-how-the-big-hitters-go-about-it)[ Ricardo MolinaTue, Jun 10,20142 min read ## B2B events stickiness: the winning formula In challenging economic times, the B2B events experience must consist of a whole lot more ... Start Reading ](https://www.brightbull.co.uk/blog/bid/347972/b2b-events-stickiness-the-winning-formula)[ Ricardo MolinaTue, Jun 03,20143 min read ## The delegate sales squeeze: a guide for B2B event marketers It’s not news that delegate sales are declining. In fact, I think it’s safe to say, that ... Start Reading ](https://www.brightbull.co.uk/blog/bid/347394/the-delegate-sales-squeeze-a-guide-for-b2b-event-marketers)[ Ricardo MolinaThu, May 29,20143 min read ## The power of video in B2B event marketing In a recent blog post we discussed the importance of inbound content for B2B event ... Start Reading ](https://www.brightbull.co.uk/blog/bid/346993/the-power-of-video-in-b2b-event-marketing)[ Ricardo MolinaTue, May 27,20143 min read ## Inbound marketing for conferences. What's the score? The conference and events industry are scratching their heads about what they can do to ... Start Reading ](https://www.brightbull.co.uk/blog/bid/346682/inbound-marketing-for-conferences-what-s-the-score)[ Ricardo MolinaTue, May 20,20143 min read ## Building a B2B community around your events and conferences As discussed in the first blog in this series, contemporary customers are looking for ... Start Reading ](https://www.brightbull.co.uk/blog/bid/346027/building-a-b2b-community-around-your-events-and-conferences)[ Ricardo MolinaTue, May 13,20143 min read ## Focus on inbound marketing to generate leads for events As event marketers we all know that B2B lead generation is an expensive and ... Start Reading ](https://www.brightbull.co.uk/blog/bid/345327/focus-on-inbound-marketing-to-generate-leads-for-events)[ Ricardo MolinaFri, Apr 04,20143 min read ## Three major trends affecting the future of event companies The events and conference industry has kicked off to a nice buoyant start this year and ... Start Reading ](https://www.brightbull.co.uk/blog/bid/341551/three-major-trends-affecting-the-future-of-event-companies)[ Ricardo MolinaWed, Mar 12,2014< 1 min read ## Eleven Most Talked About Predictions for the Conference and Events Industry [SlideShare] What is currently happening in the conference and events industry? Where are we heading? ... Start Reading ](https://www.brightbull.co.uk/blog/bid/338863/eleven-most-talked-about-predictions-for-the-conference-and-events-industry-slideshare)[ Ricardo MolinaTue, Feb 11,20144 min read ## Seven things you really must do when conducting b2b surveys How many times have you filled in a survey and never received the "promised report"? Some ... Start Reading ](https://www.brightbull.co.uk/blog/bid/334514/seven-things-you-really-must-do-when-conducting-b2b-surveys)[ Ricardo MolinaThu, Jan 30,20144 min read ## B2B Email Marketing tips from around the web for event companies Recently we've been running a series of marketing audits for various conference companies ... Start Reading ](https://www.brightbull.co.uk/blog/bid/317072/b2b-email-marketing-tips-from-around-the-web-for-event-companies)[ Ricardo MolinaWed, Jan 22,20141 min read ## 10 Best Avoided Event Marketing Mistakes Last update: July 2016 As we all know the conference and events industry is constantly ... Start Reading ](https://www.brightbull.co.uk/blog/bid/231767/10-best-avoided-event-marketing-mistakes)[ Ricardo MolinaTue, Jan 21,20142 min read ## Words that kill your email conversion rates in event marketing 2 for 1, discount, early bird, free, offer, save, exclusive, last chance, still ... Start Reading ](https://www.brightbull.co.uk/blog/bid/331999/words-that-kill-your-email-conversion-rates-in-event-marketing)[ Ricardo MolinaTue, Jan 14,20143 min read ## Email Marketing in Events: The subject lines that will make or break your next event Arising from our previous post New Rules For Subject Lines in B2B Email Marketing where ... Start Reading ](https://www.brightbull.co.uk/blog/bid/331998/email-marketing-in-events-the-subject-lines-that-will-make-or-break-your-next-event)[ Ricardo MolinaThu, Jan 09,20143 min read ## Very Helpful Social Media Statistics for B2B Lead Generation Social media is no longer new and its lifespan and place in the world is no longer hotly ... Start Reading ](https://www.brightbull.co.uk/blog/bid/315995/very-helpful-social-media-statistics-for-b2b-lead-generation)[ Ricardo MolinaTue, Jan 07,20143 min read ## New Rules For Subject Lines in B2B Email Marketing Time out of the office is great to rest and have a good old read of all the things you ... Start Reading ](https://www.brightbull.co.uk/blog/bid/331187/new-rules-for-subject-lines-in-b2b-email-marketing)[ Ricardo MolinaMon, Oct 14,20133 min read ## Is B2B Marketing Getting Boring? Last week we attended the much awaited Funnel event by Econsultancy - it's a pretty ... Start Reading ](https://www.brightbull.co.uk/blog/bid/320002/is-b2b-marketing-getting-boring)[ Ricardo MolinaTue, Sep 24,20132 min read ## Virtual events and the tips from Marketo's biggest one yet I came across an interesting post recently about how Marketo got 10,000 registered ... Start Reading ](https://www.brightbull.co.uk/blog/bid/316849/virtual-events-and-the-tips-from-marketo-s-biggest-one-yet) [Load more posts](https://www.brightbull.co.uk/blog/author/ricardo-molina/page/10) ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "United Kingdom", "addressLocality" : "London", "addressRegion" : "N1 6DR", "postalCode" : "", "streetAddress" : "WeWork" }, "knowsLanguage" : "en-us", "logo" : { "@type" : "ImageObject", "url" : "https://www.brightbull.co.uk/hubfs/White%20Square%20logo-1.png" }, "name" : "BrightBull, a division of SRM World Ltd.", "url" : "https://www.brightbull.co.uk/blog/author/ricardo-molina/page/9" } ```