--- title: B2B Marketing Blog | Ricardo Molina (2) description: BrightBull's blog gives you tips and ideas on B2B Marketing, ranging from inbound marketing, HubSpot Implementations, to step-by-step guides (2) --- # Ricardo Molina [mailto:ricardo@brightbull.co.uk](mailto:ricardo@brightbull.co.uk) ## Blog Post by Ricardo Molina [ Ricardo MolinaTue, Mar 31,20205 min read ## How are B2B events generating non-physical event revenue? With no physical events to run, event organisers are trying to figure out how to run ... Start Reading ](https://www.brightbull.co.uk/blog/how-are-b2b-events-generating-non-physical-event-revenue)[ Ricardo MolinaFri, Mar 20,20208 min read ## The Aftermath - How Can Events People Survive and Thrive It's incredible how much change and intensity can happen in a matter of days. Many of us ... Start Reading ](https://www.brightbull.co.uk/blog/the-aftermath-how-can-events-people-survive-and-thrive)[ Ricardo MolinaThu, Mar 12,202010 min read ## Corona Virus in Events - 18 Things You Should Do Now Let's face it the events industry is no exception to the challenges we're facing right ... Start Reading ](https://www.brightbull.co.uk/blog/corona-virus-in-events-18-things-you-should-do-now)[ Ricardo MolinaFri, Mar 06,20207 min read ## The Tools Top Event Sales Professionals Are Not Telling You About You've heard us say before that automation isn't just for marketing teams - automation is ... Start Reading ](https://www.brightbull.co.uk/blog/tools-top-event-sales-professionals-are-not-telling-you-about)[ Ricardo MolinaThu, Feb 27,20208 min read ## Event Sales Automation - Start with prebuilt messages and email templates There is nothing fancy about event sales automation to be honest - it's all about having ... Start Reading ](https://www.brightbull.co.uk/blog/event-sales-automation-start-with-prebuilt-message-and-email-templates)[ Ricardo MolinaSat, Feb 22,20207 min read ## 16 mantras for increasing your event website visits with value-adding content This post was updated on 24th August 2020. One thing is clear, in the world of events to ... Start Reading ](https://www.brightbull.co.uk/16-mantras-for-increasing-your-event-website-visits-with-value-adding-content)[ Ricardo MolinaThu, Feb 20,202012 min read ## The evolution of event industry teams: from heroes to super heroes If your organisation wants to compete against new and exciting events that are constantly ... Start Reading ](https://www.brightbull.co.uk/blog/the-evolution-of-team-in-the-events-industry-from-heroes-to-super-heroes)[ Ricardo MolinaWed, Feb 12,20205 min read ## Email marketing. An endangered digital species? Fact or a myth? Who doesn’t love to gossip in the midst of this cold season, holding a comforting cup of ... Start Reading ](https://www.brightbull.co.uk/blog/is-email-marketing-the-endangered-digital-species-or-is-it-just-a-myth)[ Ricardo MolinaThu, Jan 16,20207 min read ## Teams and skills required to build a content marketing framework Building an online community with the help of your content is a great strategy and it’s ... Start Reading ](https://www.brightbull.co.uk/blog/teams-and-skills-required-to-build-a-content-marketing-framework)[ Ricardo MolinaWed, Jan 08,20204 min read ## Top 4 Websites to Increase Marketing Teams' Productivity Nowadays, it has become a constant struggle to catch up with the market and increase ... Start Reading ](https://www.brightbull.co.uk/blog/top-4-websites-to-increase-marketing-teams-productivity-)[ Ricardo MolinaSat, Dec 07,20195 min read ## Event marketing KPIs: Are you sure you're measuring the right thing? This post was updated on September 15th, 2020 We all love measuring our results and every ... Start Reading ](https://www.brightbull.co.uk/blog/event-marketing-kpis-are-you-sure-youre-measuring-the-right-thing)[ Ricardo MolinaThu, Dec 05,20194 min read ## 6 Super Easy Tips to Optimise Your B2B Videos on YouTube Right after Google, YouTube is the second largest search engine on the internet, despite ... Start Reading ](https://www.brightbull.co.uk/blog/6-super-easy-tips-to-optimise-your-b2b-videos-on-youtube)[ Ricardo MolinaTue, Jul 30,20198 min read ## What to do if your event registrations become stagnant? 8 contingency actions you must take immediately Your event has been launched, everyone is excited, you have received plenty of interest ... Start Reading ](https://www.brightbull.co.uk/blog/what-to-do-if-your-event-registrations-become-stagnant)[ Ricardo MolinaTue, Jul 09,20196 min read ## Strategic Ideas on Attracting Visitors to Your Exhibition Stand It is fair to say that LinkedIn Groups have lost steam and have become a junkyard of spam ... Start Reading ](https://www.brightbull.co.uk/blog/strategic-ideas-on-attracting-visitors-to-your-exhibition-stand)[ Ricardo MolinaTue, Jun 18,20199 min read ## 8 Facts on Maximising your Customer Database for Event Businesses "Our contact database is the lifeblood of our event business, without it, we are nothing" ... Start Reading ](https://www.brightbull.co.uk/blog/8-facts-on-maximising-your-customer-database-for-event-businesses)[ Ricardo MolinaTue, Jun 04,20196 min read ## Ten tell-tale signs you are an old school events leader This blog was updated on the 15 October 2020 So this blog is inspired by years of working ... Start Reading ](https://www.brightbull.co.uk/blog/ten-tell-tale-signs-you-are-an-old-school-events-leader)[ Ricardo MolinaFri, May 24,20198 min read ## A Detailed Guide on How to Launch a PPC Campaign For Your B2B Event Launching a paid per click campaign is not as simple as paying an agency to do it or ... Start Reading ](https://www.brightbull.co.uk/blog/a-detailed-guide-on-how-to-launch-a-ppc-campaign-for-your-b2b-event)[ Ricardo MolinaWed, May 15,201912 min read ## 25+ Must Try Innovative Ideas on Promoting B2B Events Through Video How do you promote your B2B event through video? I am talking about doing things beyond ... Start Reading ](https://www.brightbull.co.uk/blog/25-must-try-innovative-ideas-on-promoting-b2b-events-through-video)[ Ricardo MolinaFri, May 03,20192 min read ## Generating "crap" leads? Getting real with B2B Event Lead Generation B2B event lead generation is an essential component of event marketing. Many event ... Start Reading ](https://www.brightbull.co.uk/blog/generating-crap-leads-getting-real-with-b2b-event-lead-generation)[ Ricardo MolinaWed, Apr 24,201911 min read ## Why B2B event businesses and media organisations fail with HubSpot It is a fact, there are event and media organisations that are having a difficult time ... Start Reading ](https://www.brightbull.co.uk/blog/why-event-businesses-and-media-organisations-fail-with-hubspot) [Load more posts](https://www.brightbull.co.uk/blog/author/ricardo-molina/page/3) ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "United Kingdom", "addressLocality" : "London", "addressRegion" : "N1 6DR", "postalCode" : "", "streetAddress" : "WeWork" }, "knowsLanguage" : "en-us", "logo" : { "@type" : "ImageObject", "url" : "https://www.brightbull.co.uk/hubfs/White%20Square%20logo-1.png" }, "name" : "BrightBull, a division of SRM World Ltd.", "url" : "https://www.brightbull.co.uk/blog/author/ricardo-molina/page/2" } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://www.brightbull.co.uk/media-transcripts/9856185101/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://188124.fs1.hubspotusercontent-na1.net/hubfs/188124/Brightbull%20stock%20media%20manager/Client%20Files/DHS%20-%20FINAL.mp4", "dateModified" : "2025-06-12T14:52:28.456Z", "duration" : "PT1M36.49S", "height" : 360, "name" : "DHS - FINAL", "thumbnailUrl" : "https://188124.fs1.hubspotusercontent-na1.net/hubfs/188124/Brightbull%20stock%20media%20manager/Client%20Files/DHS%20-%20FINAL.mp4/medium.jpg?t=1749739948456", "uploadDate" : "2019-05-22T13:59:42.477Z", "width" : 640 } ```