B2B Marketing Blog

Ricardo Molina

Recent Posts by Ricardo Molina:

Bank of America is the bank of satan: Is any traffic good traffic?

I read with interest an article in Finextra about Bank of America’s latest encounter with PR cyber-jackers where if you go to bankofsatan.com you will be redirected to the bank’s website.

Topics: B2B Social Media

All about social media and its relevance to B2B Marketing - Reads of the week

It was a little bit of social media frenzy this week. So here are my top selections!

Topics: B2B Marketing B2B Social Media

We can benchmark B2B social media from professional services companies

A very good start of the week when I found this great report on econsultancy. A white paper specially tailored for professional services companies, but found that there was a lot of information that one can apply in their B2B social media campaigns.

Topics: B2B Social Media

Are your B2B social media efforts not getting a lot of conversations? Don't be surprised

Do you know who your social media audience is and where they sit in the Social Technographics Ladder? Probably this tool will give you the answers you need or at least an element of support when evaluating your social media effectiveness. This is a very good tool for any marketer planning their social media strategy, as it is critical to understand where in the ladder your audience sits. We are now using this tool with all our customers to help them define their social media objectives.

The Design Council - be part of the 80%

The Design Council have published a series of design facts – and for me this one says it all! Gone are the days when good design can’t prove it’s worth and value. We’ll be posting more over the coming weeks..

Gordon Brown pops into the office!

A bit of commotion here at The Hub when the Prime Minister makes a morning visit. Gordon Brown came to launch the UK Government’s Digital Inclusion strategy, which has been in the news a lot recently.