My name’s Hannah Wharrier I head up 3 of Clarion’s oil and gas businesses – the Energy Exchange the World Refining Association, and GTF. Since I started at Clarion, I have launched 5 events into frontier markets, conference and confex (conference + exhibition) of varying sizes and types from 200 people conferences up to 4000 visitor, 5000 sqm exhibitions in Egypt, Madagascar, Oman, Senegal and Gabon.
I would say all the tips I’m going through today also still apply if you have repeat events in emerging markets that move country every year.
The normal principles of launching a B2B event still also apply: data, going to your bellwethers first etc... these are the most important tips specifically related to launching or running your B2B event in emerging markets.
