Last year, me and other industry industry professionals were asked by Eventbrite to provide an event industry trend, opportunity or challenge that will be affecting the industry this year. It was a challenging question as in my mind there are plenty of them to highlight. However after a long consideration I decided to pinpoint one of the major ones:

Instead of a trend, I see a big challenge: The current skillset of an event marketer.

It has become very apparent that knowing how to market an event is not, and will not be sufficient for event marketers to succeed in their roles. They will need strong copywriting skills and understanding data to a high degree of detail.

Those that want to excel will need to have a strong grasp of CRM systems, and Marketing Automation systems and learning how these work and integrate.

After asking 30 other experts about their particular views, BrightBull and Eventbrite are proud to present the end result.

Now, what is your own prediction? comment below.

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