B2B Marketing Blog

How to run a Re-engagement Campaign for your Unengaged Ccontacts

ricardo@brightbull.co.uk (Ricardo Molina) — Thu, 29 May 2025 06:30:00 GMT

Between 40%-60% of your database is unengaged!

As far as your business and email platform are concerned, these contacts on your database might as well be digitally dead, lying dormant and gathering digital dust.

If you are an event business or a media publisher, this is likely to be your case. It is costing you money and damaging your reputation with sponsors and advertisers.

As crazy as it sounds, it is an uncomfortable reality that for once you and your marketing team has to face. These contacts are not adding any value to your

Understanding HubSpot CRM Automations: Simple vs. Complex Workflows

ricardo@brightbull.co.uk (Ricardo Molina) — Sun, 25 May 2025 12:00:00 GMT

How Simon Corbett of Global Dating Insights built a thriving online community from scratch

ricardo@brightbull.co.uk (Ricardo Molina) — Fri, 04 Nov 2022 08:15:00 GMT

Global Dating Insights is a thriving community that came about in response to a clear need in the market. Simon quickly realised that even though the global dating industry was expanding very quickly, there really wasn’t a single unified place where companies could interact with each other and get insights. So, Simon and the team set out to build a community of the biggest dating companies and industry stakeholders, and have successfully achieved this by capturing most of the market over the years. Here, Simon shares some great advice and recommendations for those looking to build their own communities, especially in niche industries. You can also stream the full interview here.

LeadDev - The pillars of a B2B Community Truly loved by its members

ricardo@brightbull.co.uk (Ricardo Molina) — Wed, 10 Aug 2022 11:55:05 GMT

With the pandemic now behind us, community-oriented businesses are still trying to strike the right balance between traditional and virtual community build. It’s clear that there’s a renewed love and appreciation for in- person community experiences yet virtual is something we all need to embrace and enhance throughout our business models, no debate there.

One thing that all communities need to remember is that the best ones are those that are truly loved by their members. That’s the key to community success and longevity.

A great example of such a community is LeadDev. They’ve adopted a set of strategies that have allowed them to achieve exactly this. LeadDev’s community strategies were talked about in detail with Ruth Yarnit, its Founder and CEO and here we dive into the 4 different parts to their approach:

InfluenceGroup - Building Communities in a Post-Pandemic World

ricardo@brightbull.co.uk (Ricardo Molina) — Wed, 27 Jul 2022 12:19:11 GMT

Does the pandemic feel like a distant memory already? For many organisations, they're still finding their way around the new playing field.

During the pandemic few organisations were quick to adapt and adopt different ways to engage with their audiences, at least successfully, but those that did planted very strong community seeds that are now paying rewards.

Influence group led by Michael Owens and Michael McCarthy is one of those very organisations and this post summarises the key takeaways from a very thoughtful conversation with Michael on what has been their approach to stay connected to their audiences, partners and key stakeholders.

Today, influence group is going really strong, their approach to engaging with their audiences, building communities and the unique way in which their events are run, has led them to form a partnership with CloserStill Media.

We would really recommend watching the full interview when you have time.
Check out the full interview here.

For the high level summary and key takeaways from our conversation, read on.

Building a community of 200k members in Artificial Intelligence - Sarah Porter from InspiredMinds!

ricardo@brightbull.co.uk (Ricardo Molina) — Wed, 27 Apr 2022 17:19:26 GMT

Sarah Porter is the CEO and Founder of InspiredMinds!, a global community working in emerging technology and Artificial Intelligence. In just 5 years, this community-led business has grown to a community of over 200,000 people across 167 countries.

Sarah and I had a very interesting chat as part of our series on "Online Community Stories" and talked about how InspiredMinds! rose to achieve such incredible growth and success. Truly this has to be one of the most inspiring chats I've had - not only because of InspiredMinds community success, but because their visions and goals go beyond themselves and beyond commercial. They live by an ethos that's focused on the greater good, which is rare and special.

The piece below was first published in the Community Leaders Magazine. You can find out more about this community of community professionals here.

Here I share my top takeaways from our chat, but if you'd like to listen to the whole session you can watch the interview on-demand here.

6 Ways to bring your B2B community alive through virtual

ricardo@brightbull.co.uk (Ricardo Molina) — Fri, 16 Apr 2021 11:14:00 GMT

Most companies find fostering engagement among virtual event attendees challenging. But it doesn't have to be. Our good friend Sasha Frieze from the Business Narrative shared some really interesting tips and concepts through a live conversation on how organisers are able to foster engagement.

Here's a summary video of the session and below you can check out the summary.

Four B2B communities loved by their members

ricardo@brightbull.co.uk (Ricardo Molina) — Tue, 06 Apr 2021 08:37:00 GMT

We have been drinking the online community juice for a very long time, and through the many years of working and speaking with leaders in the B2B Media and events industry, I wanted to highlight recent communities that are loved by its members.

A framework to repurpose your B2B Virtual Event Content

ricardo@brightbull.co.uk (Ricardo Molina) — Fri, 18 Dec 2020 07:15:00 GMT

When it comes to virtual events, the work doesn't stop once the event takes place. That's when it all begins.

You can get as much as 2x or 3x the number of registrants to your virtual event. You just need to ensure the content produced as a result of your event is repurposed into multiple bite size chunks to drive those registrations through blogs, social, email and your own community.

The key is to take the long-form content and break it into small chapters or “episodes.” Content takes the shape of a story that follows a plot and slowly reveals more to the viewer with each episode.

6 must have tools needed to create top notch B2B video content

ricardo@brightbull.co.uk (Ricardo Molina) — Wed, 25 Nov 2020 17:14:47 GMT

Creating content isn't always easy, but it doesn't have to be complicated or costly either. By costly I mean, you don't have to be hiring production companies to do this for you.